Mudra, Lowe, Contract among 15 agencies on Incredible India... (05/11/2008)

Does branding guarantee a long term association with consumer?    Today's headlines   Brought to you by:  : Wednesday, November 05, 2008   Mudra, Lowe, Contract among 15 agencies on Incredible India ADVERTISING | The ad spends are pegged at upwards of Rs 120 crore...read more IRS 2008 R2: Times of India leads, despite loss in total readership While Hindustan Times has retained the No. 2 position without adding many new readers, The Times of India has lost three lakh readers...read more IRS 2008 R2: Jagran's total readership declines marginally, Bhaskar gains Despite a decline in its readership, Amar Ujala comes third...read more IRS 2008 R2: Youth move away from print; magazine reach declines The IRS 2008 Round 2 results throw up a few trends that could help the print industry rework its strategies...read more AIR FM Gold leads from a different orbit The latest RAM ratings indicate that AIR FM Gold is No. 2 in Delhi without sweating a drop...read more T.A.G., McCann's second agency to launch in India Initially the Indian offices will be located in Mumbai and Delhi...read more SOAA 2008: Rediffusion Y&R, Leo Burnett win bronzes Leo Burnett won its bronze for the Luxor campaign, while Rediffusion Y&R picked up its bronze for its train branding campaign for Bharti Airtel...read more Godrej Eon's 'clean' campaign moves on-ground After a suspense building teaser campaign and mass advertising, Godrej is readying itself to execute on-ground activities for its LCD TVs in Andhra Pradesh...read more Zee Cinema launches game to promote Saturday nights A game, called Shanivaar Ki Raat Sitaron Ke Saath, is available on ZeeCinema.com...read more Swaminathan joins Times Internet as V-P Swaminathan will be responsible for managing the non-news online brands of Times Internet such as Indiatimes.com, iTimes.com, HotKlix.com and Zigwheels.com...read more Victorinox appoints Percept/H for integrated campaign The agency will chalk out a 360 degree marketing campaign for the brand...read more News channels tighten belts Business model going through a reality check; expansion plans on hold and manpower rationalisation on the cards...read more 'Direct retailing approach has worked for us' From a leader in the non-carbonated beverages market with brands like Frooti and Appy, Parle Agro is now keen on becoming a leading fast-moving consumer goods (FMCG) company...read more Zapak invests in international portal to lure global players The company has earmarked an initial investment of Rs 15 crore and will launch the gaming website - Zapakworld.com - in 14 international languages within the next three months...read more Latest Assignments [ View all ]   PR Consultant for Vividha Category: PR Services Posted on: 4th November, 2008 Latest Portfolio [ View all ]   TKapoor [PRIMARY] Category: Copy / Writing List of Clients [ View all ]   Jobswitch   Company Position INS Accredited Advertising Agency Sr.Visualiser-Ahmedabad & Jr.Visualiser-Mumbai Melange Medical Communications Visualisers and Copywriters [ View all ]      New@afaqs!    TVC: ACC    Radio: Neo Cricket    Special Reports   For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. Click here to know how to add our e-newsletters to your safe sender list