afaqs!: Editor's pick for the week... (27/09/2008)

a weekly roundup of the best stories from afaqs! September 19- September 25, 2008

Advertising All Advertising stories Hero Honda takes eight celebrities on a thrill ride Marking Hero Honda's 25 years in India, its new TVC features eight youth icons from different walks of life...read more     India Post goes in for an image makeover India Post launches a new logo and a host of new customer services...read more     Our clients are looking at India and so are we: Sherwood ...read more Bates 141 sees changes in senior management ...read more Jute corporation gets Lowe back for second stint ...read more       Digital All Digital stories Yahoo! shows the importance of being quick The new humorous TVC is for Yahoo!'s improved search pages...read more Mobile Conversations 2008: 'Mobile marketing worth Rs 1,000 cr in next two years' Mobile marketing will be a much bigger opportunity in the next two years than the Internet has been in the past 10 years...read more     Mobile Conversations 2008: Mobile marketing is about building communities...read more Mobile marketing firm TeliBrahma gets $2 million in funding ...read more Zoom TV uses digital media for Bollywood Club ...read more     Media All Media stories IMC 2008: 186 foreign magazines expected to launch Indian editions Sushma Singh, secretary, Ministry of Information and Broadcasting, announced at the Indian Magazine Congress 2008 that the Indian print industry was among the fastest growing sectors in the country...read more     IMC 2008: A newspaper's credibility is like a woman's virginity: Vinod Mehta Aroon Purie and Vinod Mehta debated on whether the reader should be allowed to decide the frames of good content at the IMC 2008 ...read more     Marketing blitzkrieg ensures good opening for Indian Idol 4 ...read more After Posterscope, Aegis plans to launch sports marketing arm ...read more DTH players call a civil war - Part I...read more DTH players call a civil war - Part II...read more       OOH All OOH stories Bindass hangs a cab in the sky A real cab mounted on a hoarding for the promotion of a new show grabs attention...read more Bharat LogiTrans offers ad space on trucks, trailers The logistics company plans to turn its trucks and trailers into mobile ad media...read more     Adlabs Cinemas ties up with SureWaves for content delivery ...read more       Marketing All Marketing stories Asia Brand Congress 2008: Anisha Motwani on wishing for that little extra Motwani of Max New York Life Insurance presented a case study on the brands shift in positioning: After seven years of being 'Your Partner for Life', MNYL took the challenger brand route...read more Asia Brand Congress 2008: The two aspects of branding Branding inside out is what brand owners and brand analysts hailed as the key aspect at the Asia Brand Congress 2008 held in Mumbai...read more     Asia Brand Congress 2008: Creating CHEM-istry with the consumer ...read more       MICA Classroom What is the role of market research in developing communication? What is a cult brand?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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Media Trail: the weekly media roundup from afaqs!... (27/09/2008)

September 19 - 25, 2008

Mindshare transforms globally; new corporate identity in place GroupM's media agency has undergone a logo change and revamped its approach towards businesses...read more DTH players call a civil war - Part II In the first part of this story, we talked about the game plan of the early entrants. In this part, we peep into the strategy formulated by the new kids on the block...read more After Posterscope, Aegis plans to launch sports marketing arm Patrick Stahle, CEO, Aegis Media, Asia Pacific, says India is an important market and Aegis intends to be quite aggressive here...read more DTH players call a civil war - Part I As new players enter the DTH market, the war has shifted from between two distribution methods to between the various DTH players. afaqs! investigates...read more IMC 2008: A newspaper's credibility is like a woman's virginity: Vinod Mehta Aroon Purie and Vinod Mehta debated on whether the reader should be allowed to decide the frames of good content at the IMC 2008...read more IMC 2008: 186 foreign magazines expected to launch Indian editions Sushma Singh, secretary, Ministry of Information and Broadcasting, announced at the Indian Magazine Congress 2008 that the Indian print industry was among the fastest growing sectors in the country...read more Publications to hike ad rates to counter newsprint price rise The steady rise in newsprint costs has compelled the Indian Newspaper Society to recommend that its member publications hike their advertising rates by 30 per cent...read more GEC Watch: The Race for Number 2? There seems to be unrest at the No. 2 position in the general entertainment channel space, as Zee's position comes under threat...read more Mid-Day hikes ad rates in Delhi and Bengaluru... read more 9.9 Mediaworx gets investment worth Rs 34 crore... read more M Anand promoted as editor of Outlook Business... read more Neo Sports expects Rs 285 crore from India-Australia Test Series... read more Times Now seeks to project itself in a new light... read more Dasmunsi gung ho about the success of I League... read more Dainik Bhaskar contradicts Business Standard article... read more NaiDunia Media announces national edition of its daily... read more Radio City hikes ad rates, too... read more Mail Today gets ready to look beyond Delhi... read more IMC 2008: 'Publishing sector growth will come from regional markets'... read more IMC 2008: A rendezvous with the CEOs... read more IMC 2008: Is 'keeping it short' the new mantra?... read more SpiceJet appoints Ink Publishing to produce Spiceroute... read more Nat Geo launches Mission Navy: Lehron Ke Sartaj... read more Marketing blitzkrieg ensures good opening for Indian Idol 4... read more IMC 2008: Indian magazine industry is the fastest growing in the world... read more IMC 2008: Magazines are a 'ketchup' medium: Shashi Sinha... read more Mail Today appoints Abhay Desai associate publisher... read more Giridhar to be group editor for two 9.9 Media magazines... read more Be 'loud and famous' with Big and Sony Ericsson... read more Animal Planet launches a brand new identity... read more Sony paints the town blue for Indian Idol... read more WWE to launch merchandise in India... read more Fistful of new wins keeps MPG happy... read more   MySpace Music launches new product offerings Cricketnirvana to offer LIVE streaming of the biggest season of Cricket New business networking site set to help India connect with the rest of the world Anuj Singh of RED FM wins the Young Achiever's Award for 'Business Leader' Fever 104 FM collaborates with British Airways 'Heavy Petting' with Seema Rahmani only on NDTV Good Times 'Vogue' celebrates one year in India Zee News emerges most trusted and reliable source of news during national challenge Radio Misty to air exclusive Durga Puja Numbers Wild Card episode on Amul Star Voice on India   Top Media Stories GEC Watch: Sahara One surges ahead Comedy of SAB-stance Radio Mirchi decides to cash in     For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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