afaqs!: Editor's pick for the week... (31/01/2009)

a weekly roundup of the best stories from afaqs! January 24 - January 30, 2009

Advertising All Advertising stories A 'By Chance' campaign to promote Luck By Chance Excel Entertainment uses trains, bus shelters and autorickshaws to promote the soon to be released film, Luck By Chance...read more     Unleash your naughty side with Ford Ikon The new Ford Ikon commercial reveals how you can have fun and be responsible at the same time...read more     Amar Ujala Agency & Media Cricket League 2009 Mumbai: Lintas, Mudra, GroupM, Interactive Avenues, JWT and TME make it...read more Roots India renamed TapRoot India...read more Sony Ericsson: A case of twins...read more Mirinda has some 'galatta' with Pongal...read more     Media All Media stories Are private treaties here to stay? Media companies are trading their inventory for equity in both big and small companies. afaqs! takes a look at how large media-for-equity is likely to get...read more     Synergy Adlabs 'sets' the stage for Slumdog Millionaire The production house was approached by Celador, the co-producer of the film, to design a set similar to that of Kaun Banega Crorepati...read more Mid-Day scraps morning edition in Mumbai...read more Want your jingle to play in print?...read more       OOH All OOH stories A search engine for outdoor sites Mantrin Advertising, a Chandigarh based agency, has put together a directory for outdoor sites...read more     Taking ambient advertising to the 'next level' Euro RSCG has used a window cleaning trolley to carry out an outdoor innovation for Good People India...read more   Marketing All Marketing stories The bee is back with a Buzz In its fourth year, the Buzziest Brands of the Year poll is back on afaqs!...read more     POV: Are celebrity endorsement metrics effective? A few metrics have been created to track the effectiveness of celebrity endorsements, but do brands rely on these metrics? Here are some points of view from the industry...read more   MICA Classroom What is market segmentation? How do advertisers deal with Ad Avoidance during breaks on movies & serials?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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Media Trail: the weekly media roundup from afaqs!... (31/01/2009)

January 23 - January 29, 2009

Are private treaties here to stay? Media companies are trading their inventory for equity in both big and small companies. afaqs! takes a look at how large media-for-equity is likely to get...read more GEC Watch: Colors to hijack STAR's primacy? The third week of 2009 might see a new story unfolding in the history of general entertainment. Colors is just 8 GRPs away from STAR Plus...read more Synergy Adlabs 'sets' the stage for Slumdog Millionaire The production house was approached by Celador, the co-producer of the film, to design a set similar to that of Kaun Banega Crorepati...read more Reliance Big Entertainment not ready to test the waters yet The Group has delayed its television foray on account of unfavorable market conditions...read more Mid-Day scraps morning edition in Mumbai The afternooner shifts its focus to its core audience, scraps its morning edition from February 2...read more Kunal Mukherjee promoted as marketing head of Zoom... read more 9.9 Mediaworx to launch Inc. magazine in India... read more Want your jingle to play in print?... read more Dainik Bhaskar launches Weekend Bhaskar for Chandigarh... read more Nimbus Sport ropes in sponsors for India-Sri Lanka cricket series... read more Private Treaties Testing... read more Mirchi tops in Delhi, Kolkata; City in Mumbai; Big in Bengaluru... read more Samsung supports NGC in its next mission... read more Profile: Suprio Guha Thakurta on donning many hats... read more NDTV honours the winners of the 4th Indian of the Year awards... read more UK's top-rated show, Got Talent, to be in India soon... read more Metro Now dons weekly garb, to go out free with HT, TOI... read more   Dbase4media launches a cinema study NDTV Lumiere brings the best of Berlin International Film Festival Zee TV presents Lux Dance India Dance Catch Mr. Gurcharan Das as he comments on the Satyam saga on 'Talk Back' Presenting the Final 3 on 'Big Brother Till Death Do You Part' Season 9 USA! BIG 92.7 FM's new Sunday FPC Watch celebrities at their hillarious best on 'Arre Deewano Mujhe Pehchano' Catch Neerja Birla in a special conversation on 'The First Ladies with Abu Sandeep' Salman Khan chosen as the next neta on BUZZ18's Poll SaharaOne to showcase Bhojpuri Film Festival   Top Media Stories Lintas Media Group shuffles top management Economic Times on television in three months Real promises to live up to its name   For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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