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Friday, August 22, 2008

afaqs!: Editor's pick for the week... (23/08/2008)

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a weekly roundup of the best stories from afaqs! August 15- August 21, 2008
 
 
bullet  Advertising All Advertising stories
Vodafone takes a call on conference calls
Apart from its own innovative services, the telecom service company talks about not so popular inbuilt mobile services, such as conference calls...read more
   
Diwan Arun Nanda makes way for Mahesh Chauhan
Chauhan, who replaces Diwan Arun Nanda as group CEO, has been with Rediffusion DY&R for the last six years and was president of the agency for the last two years...read more
   
bullet Radeus' founder and chairman, K Kurian, is no more ...read more
bullet RK Swamy BBDO wins Lottes gum and snack business ...read more
bullet BBC World Service Trust condom drive offers ringtone shock ...read more
 
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bullet  Digital All Digital stories
afaqs Indiatimes.com reworks content strategy to cater to youth
The revamp indicates that the portal has strengthened its focus on entertainment and leisure based content, apart from integrating content from its other sites...read more
   
afaqs Seventymm.com to spend Rs 8 crore on branding
Seventymm.com will launch a two month long campaign, which will include TV, radio and Internet marketing, to build its brand...read more
   
bullet Expedia unveils Indian version of travel community site, TripAdvisor...read more
bullet UK's YouTring plans to launch mobile service in India ...read more
bullet Sridhar Ranganathan quits Yahoo! to join mKhoj ...read more
 
bullet  Media All Media stories
afaqs GEC Watch: Colors gains share; Imagine, 9X at par
The heat is intensifying week after week now that Colors has stirred the GEC space with its entry...read more
   
afaqs Bigg Boss: Boss of its time
According to data by aMap, the second season of the reality show drew more than 42 lakh viewers for the launch episode ...read more
   
bullet STAR parts ways with Balaji Telefilms ...read more
bullet The Race for No. 3 - Part I ...read more
bullet The Race for No. 3 - Part II ...read more
bullet Reliance Entertainments Hindi movie, music channels by year end ...read more
   
bullet  OOH All OOH stories
afaqs Big Street bags the Bandra Skywalk tender for Rs 79 crore
This gives the company advertising rights to the Skywalk for 10 years...read more
afaqs Pioneer Publicity wins Mumbai's BEST pole kiosks tender for Rs 21 cr
'The OOH media company won the tender with a bid of Rs 21 crore. It now has exclusive advertising rights for BEST's street lighting pole kiosks for three years...read more
   
bullet OOH screens are 'all game' for the Beijing Olympics ...read more
bullet Vivek Lakhwara promoted as CEO of Aaren Initiative ...read more
bullet 'Shocker' campaign for magician Ugesh Sarcar's 3rd Degree ...read more
   
bullet  Marketing All Marketing stories
afaqs Are brands cutting down on spends?
With rising inflation, will marketers take a second look at their media plans? afaqs! seeks industry opinion...read more
afaqs Extend Brands to get Popeye and Betty Boop to India
Extend Brands will be responsible for licensing and merchandising these cartoon characters, which belong to the US based King Features Syndicate...read more
   
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MICA Classroom
What is the work structure in an advertising agency?
What is 'recency model' in media planning?
 
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Media Trail: the weekly media roundup from afaqs!... (22/08/2008)

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August 15 - August 21, 2008 strip
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znews The Race for No. 3 - Part II
In the first part, we talked about the programming strategy of the three new channels. This one talks about their founders' lineage and business models...read more
znews The Race for No. 3 - Part I
Three new GECs, 9X, NDTV Imagine and Colors, are fighting for the No. 3 slot. An analysis of why this race is critical and how the channels are going about it...read more
znews Big TV launches with a big splash
Big TV, the DTH arm of Reliance Communications, belonging to the Anil Dhirubhai Ambani Group, has been launched and a high intensity marketing campaign has been chalked out...read more
znews STAR parts ways with Balaji Telefilms
The STAR Group has decided to sell its stake in the television content production company, Balaji Telefilms...read more
znews Bigg Boss: Boss of its time
According to data by aMap, the second season of the reality show drew more than 42 lakh viewers for the launch episode...read more
znews GEC Watch: Colors gains share; Imagine, 9X at par
The heat is intensifying week after week now that Colors has stirred the GEC space with its entry...read more
bullet Alliance Advertising strengthens luxury vertical with Swarovski... read more
bullet Radio One hunts for fresh talent through contest... read more
bullet Radio Mirchi hopes to reach out to the visually challenged... read more
bullet Madison Communications plans to have 2nd agency, Platinum Media... read more
bullet Gangadhar moves to MEC from SET Max... read more
bullet Titan links its heritage with The History Channel... read more
bullet Radio City celebrates a better Delhi ahead of Commonwealth Games 2010... read more
bullet MTV and VH1 go commercial free on Independence Day... read more
 
media news
bullet Aliens in America returns with brand new episodes
bullet 'Zenzi Lumire' - Latest initiative by NDTV Lumire
bullet Admanya.com expands categories and adds new products
bullet Loads of Entertainment in Reliance Mobile Aajaa Mahi Vay
bullet The Indian student finds 'Answers to the Future' in a special forum by SIEMENS and UTVi
bullet CNN-IBN & HSBC partners for 'Green Heroes'
bullet HBO Movie Alert: The Bone Eater
bullet Day 5 in the lives of Big Boss inmates
bullet Don Vs Don on Radio Mirchi 98.3 FM
bullet Rock fever grips Amul Star Voice of India-Mega Music League
 
Top Media Stories
NDTV's new channel to look at Bollywood as serious business
GEC Watch: Colors number 3 in second week
Media Review: The media epic, told by its protagonists
 
 
For advertising details:
marketing@afaqs.com

or Call

Delhi-0120-4077800
Mumbai-022-40429701-5
 
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service/register.html
 
 
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