afaqs!: Editor's pick for the week... (06/02/2009)

a weekly roundup of the best stories from afaqs! January 31 - February 06, 2009

Advertising All Advertising stories Where is the advertising in coffee chains? Only a dozen years old, the coffee business clocks more than Rs 1,000 crore annually. How did it get so large without using any mass media? afaqs! finds out...read more     Fiat Linea creates a line of admirers Fiat launches its latest sedan by making a statement quite different from what the category usually says...read more     DraftFCB Ulka clinches Tata GSM business...read more Crayons wins Incredible India online account worth Rs 20 crore...read more Amar Ujala Agency & Media Cricket League 2009 Delhi: NDTV Media, Studio: Thorn, Indiatimes qualify for Delhi quarter-finals...read more Google bus to educate consumers about Internetl...read more     Digital All Digital stories Yahoo! offers mobile blueprint to advertisers and publishers The Internet giant has rolled out its global mobile content development platform called Blueprint in India. It is targeting content owners and advertisers who are looking to build their mobile destinations...read more     Phonethics to power LCD screen content on Western Railway trains Hype Integrated Communication has tied up with Phonethics to develop and aggregate content for the LCD screens which it will install on Western Railway trains in Mumbai...read more Karl Gomes in Cyber Lotus Jury at AdFest 2009...read more NDTV launches video portal, Tubaah.com...read more       Media All Media stories Slumdog Millionaire: Was the buzz enough to pull the crowd? The film garnered a lot of media attention, but has the publicity translated into box office revenues? afaqs! finds out...read more     IPL teams hunt for cheerleaders on TV Sourav Ganguly and Mahendra Singh Dhoni are the star campaigners from the two teams, Kolkata Knight Riders and Chennai Super Kings, respectively...read more STAR One: Not so young any more...read more IPL promotes global citizenship...read more Discovery rides high on Ultimate Discovery; ready to launch second phase...read more       OOH All OOH stories Delhi-based Tricon Media bags rights for public utilities in Ludhiana The utilities will cover prime localities of Ludhiana, including Ferozpur Road, G T Road, Railway Station, Model Town and Saraba Nagar...read more       Marketing All Marketing stories Oakley eyes the sports minded in India The premium sports eye wear brand is stepping up its brand visibility in the country...read more     Global Youth Marketing Forum 2009: Young consumers will have extreme reactions about a brand The two-day forum aims to understand the young consumers mindset about brands...read more Global Youth Marketing Forum 2009: Catering to the "silver spoon" generation...read more Global Youth Marketing Forum 2009: The best way to reach a young consumer is either online or on-phone...read more Global Youth Marketing Forum 2009: Youth uses mobile as a convergence device...read more       MICA Classroom Does a strong brand recall through advertising guarantee a push in sales? What is the difference between client brief and creative brief?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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Media Trail: the weekly media roundup from afaqs!... (06/02/2009)

January 30 - February 05, 2009

IPL teams hunt for cheerleaders on TV Sourav Ganguly and Mahendra Singh Dhoni are the star campaigners from the two teams, Kolkata Knight Riders and Chennai Super Kings, respectively...read more STAR One: Not so young any more The channel is launching new programmes to attract older audiences. It now wants to move away from its 'youthful' image...read more IPL promotes global citizenship Max has launched its first communication for IPL Season 2...read more STAR Plus to play matchmaker with new reality show STAR Plus will soon combine matrimony with reality to tread a different path...read more My FM gives media agencies a Paanch Ka Punch My FM shares its brand proposition with media agencies while engaging them in interactive activities...read more GEC Watch: STAR Plus continues to be No. 1; Colors 7 GRP away... read more NDTV to launch and distribute Trace in India... read more Technology Review to hit the stands in India in March... read more Businessworld Marketing Whitebook 2009-2010... read more Discovery rides high on Ultimate Discovery; ready to launch second phase... read more Hindustan launches 6th UP edition in Allahabad... read more Mirchi tops in Delhi, Kolkata, City in Mumbai, Big in Bengaluru... read more i next to venture into merchandising... read more CNN-IBN announces winners of the Indian of the Year Award 2008... read more Radhesh Uchil joins the Madison family... read more Fever FM official radio partner for Delhi Daredevils... read more Delhi Daredevils gets Coca-Cola, Genesis as sponsors... read more Big FM introduces 'Be Happy' programming... read more   The 'Knights' in shining armour keep the audiences in splits Lux Arre Deewano Mujhe Pehchano reaches Semi-Finals CVO celebrates the season of Love 'Taarak Mehta ka Ooltah Chashmah' rejoices the completion of 100 episodes Dishtv offers action packed Hollywood & Bollywood Blockbusters Indian Pagalpanti League reaches GroupM, Madison & Starcom Catch supermodel twins Tupur and Tapar in 'Vanity No Apologies' BIG 92.7 FM celebrates World Cancer Day at Karunashraya Say I love you 'Bollywood Style' this Valentine's Day Vh1 in partnership with Sony BMG releases 'DJ Files presents VH1 Dance 101'   Top Media Stories Are private treaties here to stay? Synergy Adlabs 'sets' the stage for Slumdog Millionaire Want your jingle to play in print?   For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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