afaqs!: Editor's pick for the week... (05/09/2008)

a weekly roundup of the best stories from afaqs! August 30- September 05, 2008

Advertising All Advertising stories Reliance ADAG's BIGnanimous attempt The newest player in the DTH space, Big TV, aims to play it like its name...read more     Ninety years on, Union Bank refreshes itself Still Good People to Bank With, Union Bank readies itself for the influx of foreign banks that will soon make their presence felt in India...read more     An ad on your car will get you free petrol ...read more Dont dare the masculinity of Maruti SX4 ...read more Tata Sky awards PVR business to O&M ...read more Profile: Ravi Deshpande thirsts for architecture ...read more       Digital All Digital stories Mohit Hira quits Indiatimes.com Hira has 22 years of experience in the marketing and advertising industry...read more     GM India looks for agencies to handle CRM duties The auto giant is particularly focusing on its latest launch, Captiva, for the CRM activities...read more     With big plans ahead, BigFlix.com allots Rs 25 crore for advertising...read more STAR News to launch website under Ramakrishnan Laxman ...read more eBay launches marketing campaign for its price challenge activity ...read more     Media All Media stories Sony plans high budget campaign for Indian Idol 4 Now that the music reality show is in its fourth season, Sony Entertainment Television has decided to take up a fresh marketing approach...read more     Colors searches for new hues The recently launched GEC has decided to drop Rediffusion as its creative agency, and is looking out for alternatives ...read more     Is regional the new national? Part I ...read more Is regional the new national? Part II ...read more Radio Mirchi stations claims to have broken even in hinterland ...read more       OOH All OOH stories Idea Cellular hijacks Surat station The brand has launched a string of innovative ideas and branding across the country...read more Look at me! : When brands tease eyes Multiple teaser campaigns have hit outdoors simultaneously and how! Heres a look at some of them...read more     PUMA leaves a footprint with outdoor TVC ...read more       MICA Classroom Why is cinema activation still in its nascent stage in a country like ours that is movie crazy? What are Tier II cities?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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Media Trail: the weekly media roundup from afaqs!... (05/09/2008)

August 29 - September 04, 2008

Is regional the new national? Part I There is a media boom in small-town India, propelled by rising purchasing power, higher below-the-line spends, and the growth of regional advertisers...read more Sony plans high budget campaign for Indian Idol 4 Now that the music reality show is in its fourth season, Sony Entertainment Television has decided to take up a fresh marketing approach...read more Sony's loss is Colors' gain Colors has shown growth in channel share over the previous week, beating Sony Entertainment Television once again...read more True stories to be told now by Delhi Press... read more ESPN STAR Sports regains the telecast rights for F1 race... read more Colors searches for new hues... read more Daily Thanthi readies to woo Tamil readers in Mumbai... read more Rajesh Kaul appointed president of TheOneAlliance-MSM Discovery... read more IMX appoints Archna Vyas as vice-president, North and East... read more Telugu daily Vaartha to roll out a fashion magazine... read more UTVi rolls out a business show that revels in little known figures... read more Sony appoints Gurdip Bhangoo programming head... read more Twenty Onwards Media launches India's first humour magazine, Random... read more   HBO See It First premieres in September Make your movie and tell a story with PIX Short Film Festival 2008 Dance maestro Saroj Khan's first whistle on Reliance Mobile Aajaa Mahi Vay 'Cracking Careers' unravels the world of Actuary, solves all CAT related queries in the run up to CAT CNBC-TV 18 focuses on young entrepreneurs with 'Young Turks Tutorials' Amrita TV grand programme bonanza for Onam CNN Worldwide appoints first Vice President, International Digital Services Rajshri Media & Eros International collaborate on the web Gadget Guru Rajiv Makhni goes back to school NDTV strengthens Top Management Team   Top Media Stories This programme is brought to you by Idea Cellular GEC Watch: Sony claims third spot; Colors slips marginally Lintas Media Group adds new businesses worth Rs 65 crore     For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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