afaqs!: Editor's pick for the week... (09/08/2008)

a weekly roundup of the best stories from afaqs! August 02- August 08, 2008

Advertising All Advertising stories A break-free idea: Himani Fast Relief The new TVC that has people take the forms of vehicles and machines has been shot at a whopping budget of Rs 1.8 crore...read more     Percept/H bags creative duties for SBI Mutual Fund The account is estimated to be worth Rs 40 crore, which makes it one of the biggest businesses acquired by Percept/H in recent times...read more     True Awards: Lintas own awards show was truly different ...read more Daily News & Analysis: Outdoor is in its DNA ...read more DDB Mudra appoints EVP to handle Reliance ADAG ...read more       Digital All Digital stories ICICI Prudential launches job portal for senior citizens The portal will be an opportunity for retired people to look for paid or voluntary jobs...read more     Malayala Manorama launches matrimonial site This is the group's first vertical site and is targeted at Malayalis in India and abroad...read more     Rajasthan Patrika revamps website to get in sync with its national plans...read more Contests2win eyes US, Europe with new video site ...read more Hungama eyes ad sales business, appoints Kunal Arora ad sales head ...read more     Media All Media stories The Future of News: From Rakhi Sawantization to social responsibility A few eminent panellists did some crystal ball gazing for news as a business at the seminar...read more     The Future of News: Entertaining news does not deter audiences In the final session of the seminar, the panellists discussed whether the irrelevant and often comical news shown on TV channels was driving away audiences and advertisers ...read more     Meow FM 'cat'apults into the niche space ...read more A Reality Show for Smart Investors ...read more Media Review: The media epic, told by its protagonists ...read more GEC Watch: Colors number 3 in second week ...read more       OOH All OOH stories Indian Railways now open to advertising Airtel and Max New York Life Insurance are the first to take up the opportunity to advertise through the Indian Railways...read more Laqshya gives Indore its first pedestrian overbridge with escalator Laqshya Outdoor will recover costs by leasing the properties as advertising space. IMC will earn revenue in the form of licence fees and the public will get global standard pedestrian utilities a win-win model for all...read more       Marketing All Marketing stories O&M wins the maximum accolades for India at PMAA In the ninth year of the PMAA, O&M picks the Best Agency India award and three Dragons. India picked 10 awards in all...read more Anil Sethi is president of Sony Ericsson Sethi has done several high profile assignments with the Sony Group, including business and commercial roles in Europe, India, Saudi Arabia and the UAE...read more     Results International paves way for India; Sunil Gupta is managing partner ...read more       MICA Classroom Define corporate advertising? What is double helix model in advertising?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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