afaqs!: Editor's pick for the week... (22/11/2008)

a weekly roundup of the best stories from afaqs! November 15- November 21, 2008

Advertising All Advertising stories When advertising goes the candid camera way To mark the relaunch of Amrutanjan, Mudra has created not one or two, but 10 capsule ad films, shot in candid camera style to induce humour...read more     A puppy called Condom NACO's new campaign aims at condom acceptance among the masses...read more     Effies 2008: Awakening people, shaking competition...read more Profile: Partha Sinha, the restless wanderer ...read more BBDO to get another Pepsi brand ...read more Axis Bank brings out the golfers in women ...read more       Digital All Digital stories The viral called 'Aaj Ka Arjun' The two minute animation film is being tested on social networking and blog sites and will go live on TV channels in 10 days...read more     Law & Kenneth makes digital arm independent The digital division has been operational since a year and is now being promoted as a separate entity...read more     POV: Has 'measurability' backfired on digital agencies?...read more Indigo Nation seeks wacky photos on Facebook ...read more Livejournal.com expands operations in India ...read more     Media All Media stories Movies, sports gain as GECs brave the blackout With the tussle between the producers and the workers continuing, most channels are running repeats of programmes, but the viewers want none of that...read more     EC to okay political ads on radio The Election Commission has agreed to give radio channels the waiver required for airing political ads – the guidelines for this are expected in a few days ...read more     Ministries prepare for third round of radio licences ...read more FWICE scraps signed agreement; face off continues ...read more Fresh content to be back on GECs soon; FWICE calls off strike ...read more       OOH All OOH stories Lodestar forms alliance with E-City Media The tieup entitles Lodestar to access all of E-City Media's products and properties and thus leverage the medium effectively...read more Virgin Mobile shows the way Virgin Mobile and its creative agency, Bates 141, have launched an innovative pan-India signboard campaign...read more     Western Railways opens bid with high expectations ...read more       Marketing All Marketing stories CMO Summit 2008: Titan - a brand to watch out for A case study by Titan helped consumers understand the thought process behind the brand's new 'Be More' positioning...read more       MICA Classroom What are touch points? What is the difference between point of sale & point of purchase advertising?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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Media Trail: the weekly media roundup from afaqs!... (22/11/2008)

November 14 - November 20, 2008

Fresh content to be back on GECs soon; FWICE calls off strike Producers and Federation of Western India Cine Employees (FWICE) have reached an agreement over wages of the lower section of workers...read more UTV's V&S Broadcasting phases out Delhi operations It will continue to have a national presence for sales...read more Movies, sports gain as GECs brave the blackout With the tussle between the producers and the workers continuing, most channels are running repeats of programmes, but the viewers want none of that...read more Zee Cinema on the hunt for a movie jockey... read more Worldwide Media to launch handy shopping magazine... read more ABP Group, 141 Sercon go shopping in Kolkata... read more ZenithOptimedia bags MicroMax, Bharat Hotels... read more HBO uses humour to promote Mumbai Calling... read more Ravi Kiran given new responsibilities at Starcom MediaVest... read more INMA 2008: Build engagement to build readership... read more EC to okay political ads on radio... read more Ministries prepare for third round of radio licences... read more Sudhir Agarwal CEO of Essel's WWIL... read more TV9 to launch five channels... read more Radio City leads in Mumbai; status quo in Delhi, Kolkata and Bengaluru... read more STAR, Jupiter Entertainment form JV... read more INMA 2008: Building the ad revenue pie... read more POV: Is there life after the 'saas-bahu' serials?... read more INMA 2008: Offer choices to be a successful multimedia brand... read more INMA: Managing costs in an inflationary environment... read more   HBO airs critically acclaimed blockbuster movie 'A Mighty Heart' Host of celebrities to feature on 'Live Earth India' concert on STAR TV Enter the action zone with the premiere of 'The Bourne Ultimatum' on HBO Google India Launches SMS Search CNN-IBN's 'Citizens for Earth' returns for a 2nd season Radio City 91.1FM's Love Guru™ completes 5 'Whatte Fun' years Radio Mirchi tops on the RAM score board STAR Movies presents 'Gameplan' Relive the memorable moments of Nach Baliye on Star Plus Sourav Ganguly 'joins' Mid Day   Top Media Stories GEC Watch: Colors inches closer to STAR Plus RAM Week 43: Mirchi leads in Delhi, Kolkata; BIG in Bangalore; RED in Mumbai Defining Moments: Pradeep Guha straight from the gut     For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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