When advertising goes the candid camera way... (17/11/2008)

What are the different types of innovative media that exist at present?    Today's headlines   Brought to you by:  : Monday, November 17, 2008   When advertising goes the candid camera way ADVERTISING | To mark the relaunch of Amrutanjan, Mudra has created not one or two, but 10 capsule ad films, shot in candid camera style to induce humour...read more Movies, sports gain as GECs brave the blackout MEDIA | With the tussle between the producers and the workers continuing, most channels are running repeats of programmes, but the viewers want none of that...read more No great surprises in entries for Effies 2008: Chax ADVERTISING | In Round 1 of the judging, which ended recently, a tilt towards social messages was observed in campaigns...read more INMA 2008: Building the ad revenue pie Veterans from the newspaper industry deliberated on the various means to increase advertising revenue...read more STAR, Jupiter Entertainment form JV The joint venture means a broader reach for STAR in the South Indian market...read more Radio City leads in Mumbai; status quo in Delhi, Kolkata and Bengaluru Radio Mirchi and Big FM are competing fiercely in Kolkata. Bengaluru has a clear market leader in Big FM...read more Samsung looks for mobile karaoke star In association with Red FM, Samsung is looking for a singer who will make it to a reality show on 9X...read more TV9 to launch five channels The TV9 Group will launch five new channels, including a Bollywood infotainment channel, to expand its base...read more Sudhir Agarwal CEO of Essel's WWIL Sudhir Agarwal takes charge of Wire and Wireless India (WWIL), an Essel Group company...read more Brand managers need to connect with rural consumers, say experts For tapping the huge market potential at the bottom of the pyramid, brand managers need to connect with the rural consumers, build bridges of trust, create value, communicate their brand proposition and also offer a personalised approach in their marketing...read more ITC offers extra snacks to take on PepsiCo ITC, the Kolkata-based multi-business conglomerate, has decided to take on rival PepsiCo in the ready-to-eat snacks market with its extra offerings on the smaller price packs...read more PepsiCo India plans BOP push With the aim to make its products accessible to people at the bottom of the pyramid, PepsiCo India is set to introduce a range of low-priced fortified products to address micro-nutrient deficiency in India...read more 'We'll seek opportunities after nine months' After deciding to stop selling fruit and vegetables at its stores, food and grocery retailer Subhiksha has now postponed plans to open consumer durable outlets...read more To lure buyers, cars to come out with Made-in-India tag Global car manufacturers are charting out plans to cement their position in the country by building an all-India car that is tailor-made to suit the preferences of the Indian buyer...read more Latest Assignments [ View all ]   content writing Category: Copy / Writing Posted on: 15th November, 2008 Latest Portfolio [ View all ]   Mkiyana [FIRM] Category: Web Design / Web Development List of Clients [ View all ]   Jobswitch   Company Position Blue Lotus Communications Pvt. Ltd PR Executive/Sr.PR Executive, PR Associate, Sr. PR Associates Armour Display Systems Business Manager [ View all ]      New@afaqs!    TVC: Amrutanjan    OOH: Standard    Chartered    Special Reports   For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. Click here to know how to add our e-newsletters to your safe sender list