afaqs!: Editor's pick for the week... (22/11/2008)

a weekly roundup of the best stories from afaqs! November 15- November 21, 2008

Advertising All Advertising stories When advertising goes the candid camera way To mark the relaunch of Amrutanjan, Mudra has created not one or two, but 10 capsule ad films, shot in candid camera style to induce humour...read more     A puppy called Condom NACO's new campaign aims at condom acceptance among the masses...read more     Effies 2008: Awakening people, shaking competition...read more Profile: Partha Sinha, the restless wanderer ...read more BBDO to get another Pepsi brand ...read more Axis Bank brings out the golfers in women ...read more       Digital All Digital stories The viral called 'Aaj Ka Arjun' The two minute animation film is being tested on social networking and blog sites and will go live on TV channels in 10 days...read more     Law & Kenneth makes digital arm independent The digital division has been operational since a year and is now being promoted as a separate entity...read more     POV: Has 'measurability' backfired on digital agencies?...read more Indigo Nation seeks wacky photos on Facebook ...read more Livejournal.com expands operations in India ...read more     Media All Media stories Movies, sports gain as GECs brave the blackout With the tussle between the producers and the workers continuing, most channels are running repeats of programmes, but the viewers want none of that...read more     EC to okay political ads on radio The Election Commission has agreed to give radio channels the waiver required for airing political ads – the guidelines for this are expected in a few days ...read more     Ministries prepare for third round of radio licences ...read more FWICE scraps signed agreement; face off continues ...read more Fresh content to be back on GECs soon; FWICE calls off strike ...read more       OOH All OOH stories Lodestar forms alliance with E-City Media The tieup entitles Lodestar to access all of E-City Media's products and properties and thus leverage the medium effectively...read more Virgin Mobile shows the way Virgin Mobile and its creative agency, Bates 141, have launched an innovative pan-India signboard campaign...read more     Western Railways opens bid with high expectations ...read more       Marketing All Marketing stories CMO Summit 2008: Titan - a brand to watch out for A case study by Titan helped consumers understand the thought process behind the brand's new 'Be More' positioning...read more       MICA Classroom What are touch points? What is the difference between point of sale & point of purchase advertising?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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