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Monday, November 17, 2008

Mahindra's Xylo all set to gun the engine... (18/11/2008)

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 Today's headlines
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Tuesday, November 18, 2008  

Mahindra's Xylo all set to gun the engine
ADVERTISING | Interface Communications will handle the creative duties for Xylo, the new vehicle from the Mahindra stable. A look at the brand DNA of Xylo...read more
A puppy called Condom
ADVERTISING | NACO's new campaign aims at condom acceptance among the masses...read more

UTV's V&S Broadcasting phases out Delhi operations
It will continue to have a national presence for sales...read more
Ministries prepare for third round of radio licences
The I&B ministry is in consultations with the C&IT ministry for the availability of frequencies...read more
EC to okay political ads on radio
The Election Commission has agreed to give radio channels the waiver required for airing political ads - the guidelines for this are expected in a few days...read more
POV: Has 'measurability' backfired on digital agencies?
Measurability was touted as a plus point for online advertising. But has that now become a problem for online publishers?...read more
INMA 2008: Build engagement to build readership
The head honchos of newspaper companies discussed strategies to build readership...read more
Diageo offers you a guardian angel
The liquor manufacturer has started the campaign in a bid to promote responsible drinking...read more
Ravi Kiran given new responsibilities at Starcom MediaVest
Along with his earlier duties, Kiran will now introduce solutions in the emerging markets of the world...read more
Dentsu Creative Impact bags ICICI Direct
The size of the business is about Rs 20 crore...read more
HBO uses humour to promote Mumbai Calling
Like the show, the campaign reverses call centre mechanics to depict a British born Indian being taught the accents and mannerisms of Mumbaikars...read more
UTV to shut Delhi office
Industry sources said that about 60 employees at UTV's Delhi office may have to quit. The Delhi team was operating its World Movies and UTV Movies channels...read more
TV18, Dow Jones, Lokmat seek FIPB nod for expansion
Proposals from three media firms - TV18, Dow Jones and Lokmat Newspapers - among others are likely to be taken up by the Foreign Investment Promotion Board (FIPB) on Tuesday. These proposals seek nod for expansion of television channels, fresh inflow of foreign investments and other regulatory approvals...read more
Mobiles to help increase FIs' reach
The main users of the mobile internet are expected to come from the lower end of the pyramid or the rural areas, given its affordability...read more
Car firms gear up for new launches to drive sales
Car companies are hoping to buck the slowdown by launching new models to push sales from January. Industry majors like Maruti Suzuki, Mahindra & Mahindra (M&M), Hyundai India have all lined up launches in the next few weeks and months hoping to generate reasonable volumes...read more
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