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Tuesday, November 18, 2008

The viral called 'Aaj Ka Arjun'... (19/11/2008)

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 Today's headlines
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Wednesday, November 19, 2008  

The viral called 'Aaj Ka Arjun'
DIGITAL | The two minute animation film is being tested on social networking and blog sites and will go live on TV channels in 10 days...read more
Effies 2008: 30 case studies shortlisted for final round
ADVERTISING | O&M tops the list again this year with nine shortlisted case studies. JWT is second, with eight...read more

Lodestar forms alliance with E-City Media
The tieup entitles Lodestar to access all of E-City Media's products and properties and thus leverage the medium effectively...read more
Guest Article: Swapan Seth: Time for some comfort communication
Swapan Seth offers his views on why financial services brands should communicate during an economic slowdown...read more
Profile: Partha Sinha, the restless wanderer
The account planner is looking forward to his next move, which will take him to BBH as one of the three people heading the agency's India operations...read more
ZenithOptimedia bags MicroMax, Bharat Hotels
The two businesses are together estimated to be worth Rs 20 crore...read more
ABP Group, 141 Sercon go shopping in Kolkata
141 Sercon bags the duties for the Ananda Bazaar Patrika Group's Kolkata Shopping Festival...read more
PR is about engagement: Jack Leslie of Weber Shandwick
In an exclusive chat with afaqs!, the global chairperson of the PR agency talks about the changing role of public relations...read more
Leo Burnett strikes 10 at Ad Stars 2008
This being its first year, Ad Stars had no entry fee for agencies entering their creative work...read more
Law & Kenneth Delhi makes changes at the top
The agency has roped in a new branch head, Varinder Kant, and a head of art, Ashutosh Negi, for the Delhi office...read more
Worldwide Media to launch handy shopping magazine
Femina What To Wear will be available free with Femina initially...read more
CMO Summit 2008: Titan - a brand to watch out for
A case study by Titan helped consumers understand the thought process behind the brand's new 'Be More' positioning...read more
Desi Beats, triangles and Kareena
Pepsi launches a new snack with a new campaign to take on ITC's Mad Angles...read more
Zee News bets big on regional markets
The company will expand on its own, through joint ventures as well as franchises...read more
Financial advertising melts down
The ongoing downturn has forced firms to cut back on advertising expenses. The banking, financial services and insurance segment (BFSI) has cut advertising budgets by nearly 40 per cent...read more
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