afaqs!: Editor's pick for the week... (13/09/2008)

a weekly roundup of the best stories from afaqs! September 06- September 12, 2008

Advertising All Advertising stories Disruption for cleaner viewing The teaser created a disruption on a news channel in Andhra Pradesh. The teaser will continue for another week to reveal the product on September 12...read more     Asian Paints invites customers for a budget wedding Asian Paints Tractor Emulsion has come out with a new campaign, which focuses on painting the house within budget...read more     Why hasn't in-film placement taken off? ...read more TBWA loses out on top brass ...read more CreativeLand Asia brings in ECD from Ogilvy, Sydney ...read more Ashish Medhekar appointed branch head at Everest Brand Solutions, Mumbai ...read more       Digital All Digital stories Who is Preeti Technani on Orkut.com? She is a technology consultant, a blogger and a freelance writer. She loves music and movies and receives a lot of friends and dating requests...read more     NDTV Media appoints Anuj Dahiya national head, digital ad sales Dahiya will look after the advertising sales of MSN's various Internet properties and Facebook.com in India...read more     Big Entertainment acquires majority stake in Willow.TV...read more Now you can buy Mahindra cars online ...read more BigAdda.com most user friendly social networking site: JuxtConsult ...read more     Media All Media stories ICL hopes to create the IPL magic with high-blitz marketing Essel Group will leave no stone unturned this time in promoting the ICL 2; will spend upwards of Rs 40 crore...read more     AXN to launch a second channel AXN Beyond AXN plans to strengthen its focus on India with locally produced shows. A new channel, AXN Beyond, will be launched in the near future ...read more     Madison World fishes Levi Strauss basket ...read more The Times Group to launch a daily in Dubai ...read more Nick bats for outdoor games with 'Let's Just Play'...read more GEC Watch: Sahara One surges ahead...read more       OOH All OOH stories Mobile hoardings ban lifted in Mumbai The Supreme Court has ended the four month ban on outdoor mobile hoarding vans in Mumbai...read more Ganpati festivities go hi-tech in Mumbai Bus shelters and a hoarding get converted into mini Ganpati pandals, with one of them being Bluetooth enabled...read more     Jindal Group's Parivartan City Infrastructure is on a roll ...read more Future TV appoints Ashim Mohanty content head ...read more Chhattisgarh to get its first set of unipole hoardings ...read more       Marketing All Marketing stories Mudra launches specialised unit on rural marketing - Terra The unit will offer complete rural mass media solutions...read more Sports Marketing Summit 2008: IPL was India's biggest reality show Bus shelters and a hoarding get converted into mini Ganpati pandals, with one of them being Bluetooth enabled...read more     Sports Marketing Summit 2008: Glamour and role models will popularise other games ...read more Sports Marketing Summit 2008: TV friendly sports attract advertisers' interest and money ...read more Sports Marketing Summit 2008: Sports marketing should generates business for a brand ...read more Sports Marketing Summit 2008: Sportsmen should see themselves as brands ...read more       MICA Classroom What is the difference between need and objective in market research? How important is design in retail? What are the factors we look out while designing a retail outlet?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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Mobile Conversations: Everything you wanted to know about mobile marketing

The mobile industry in India is booming with 290 million users, but have marketers really exploited this tremendous opportunity? It's time to look at the mobile phone as a brand communication vehicle rather than a telecom device. It's time to look beyond SMS short codes and discover the branding opportunities in voice, GPRS and mobile gaming. 'Mobile Conversations' is a seminar which is a meeting point for mobile industry professionals, brand managers and creative agencies. It will focus on the role mobile can play in the media mix, being the most personal and interactive of mediums. The seminar will also highlight the immense potential that the mobile holds for a creative and effective marketing campaign for any brand.

Mumbai: Venue: ITC Grand Central, Mumbai Date: September 19, 2008

Bangalore: Venue: ITC Windsor Palace, Bangalore Date: September 26, 2008

Agenda for Mumbai   0930 - 0955   Registration 0955 - 1000   Opening Remarks 1000 - 1100   'Possibilities in mobile marketing.' Panel Discussion. 1100 - 1120   Case Study – AdMob 1120 - 1150   Tea Break 1150 - 1250   Making mobile a part of the marketing campaign.' Panel Discussion. 1250 - 1310   Case Study – MeraMobi 1310 - 1415   Lunch 1415 - 1515   'Creativity in mobile marketing.' Panel Discussion. 1515 - 1520   Closing Remarks 1520 - 1530   High Tea Associate Sponsor for Mumbai: Register for Mobile Conversations Mumbai

Agenda for Bangalore   0930 - 0955   Registration 0955 - 1000   Opening Remarks 1000 - 1100   'Innovations in mobile marketing.' Panel Discussion. 1100 - 1120   Case Study 1 1120 - 1150   Tea Break 1150 - 1250   'Integrating mobile in the media plan.' Panel Discussion. 1250 - 1310   Case Study 2 1310 - 1415   Lunch 1415 - 1515   'The creative aspects of mobile advertising.' Panel Discussion. 1515 - 1520   Closing Remarks 1520 - 1530   High Tea Community Partner for Bangalore: Register for Mobile Conversations Bangalore

For queries contact, Sakshi Kohli at +91.120.4077837 Or email at sakshi.kohli@afaqs.com.

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Media Trail: the weekly media roundup from afaqs!... (12/09/2008)

September 05 - 12, 2008

The Times Group to launch a daily in Dubai This is the first venture of TOI outside India...read more BBC rolls out its first ever campaign, promoting its FM content BBC World Services, which has a content sharing tie-up with 13 radio stations in the country, aims to further strengthen its brand equity through the initiative...read more AXN to launch a second channel AXN Beyond AXN plans to strengthen its focus on India with locally produced shows. A new channel, AXN Beyond, will be launched in the near future...read more Madison World fishes Levi Strauss basket MindShare, the incumbent, won the media business in 2003...read more ICL hopes to create the IPL magic with high-blitz marketing Essel Group will leave no stone unturned this time in promoting the ICL 2; will spend upwards of Rs 40 crore...read more Pix all for 'nutritious viewing' With the English movie channels' space witnessing new launches, Pix is all set to launch a new campaign...read more Radio Mirchi stations claims to have broken even in hinterland After the second phase of licensing, Radio Mirchi launched 25 stations in hinterland India, and it claims to have breakeven in 22 markets...read more Fox and STAR form a JV for Asian language films... read more Nick bats for outdoor games with 'Let's Just Play'... read more NDTV Good Times celebrates good times in style... read more Alliance Advertising bags KEI... read more Zoom undergoes revamping, adds seven new shows this season... read more Now an Outlook Lounge for air travellers... read more Is regional the new national? Part II... read more   Globally popular animated series 'bakugan: battle brawlers' debuts on Cartoon Network '30 Minutes To Wealth' on NDTV Profit utvi.com ranked 11th largest Indian BFSI web site in 6 months BBC launches US08 Election Bus Tour with live debate from LA STAR Majha premieres 'Govinda Re Gopala' Twists and turns galore in Paani Puri Mika and Tanushree to rock 'Chak De' Star One-Zara Nachke Dikha: The Deshmukh family loves it too Arjun Rampal Rocks at Radio One Studios with Jaggu and Tarana Bindass Dadagiri announces the triumphant winner on TV's meanest game show   Top Media Stories Sony's loss is Colors' gain Is regional the new national? Part I Sony plans high budget campaign for Indian Idol 4     For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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