ICL hopes to create the IPL magic with high-blitz marketing... (09/09/2008)

Some companies come up with nonsensical advertisements but since these advertisements lead to greater brand recall, can they be termed as good advertisements?    Today's headlines   Brought to you by:  : Tuesday, September 09, 2008   ICL hopes to create the IPL magic with high-blitz marketing MEDIA | Essel Group will leave no stone unturned this time in promoting the ICL 2; will spend upwards of Rs 40 crore...read more Mudra launches specialised unit on rural marketing - Terra MARKETING | The unit will offer complete rural mass media solutions...read more Madison World fishes Levi Strauss basket MEDIA | MindShare, the incumbent, won the media business in 2003...read more CreativeLand Asia brings in ECD from Ogilvy, Sydney Neil Flory comes to India after to join long time acquaintance, Raj Kurup...read more Why hasn't in-film placement taken off? Brand integration has not really taken off in the Indian film industry. afaqs! talks to a few industry professionals to find out why...read more Zoom undergoes revamping, adds seven new shows this season With the addition of crime and reality shows amongst other genres, Zoom readies itself for a makeover...read more Big Entertainment acquires majority stake in Willow.TV The company plans to pump in around Rs 250 crore in the next two years to expand the portal's cricket webcasting business...read more Jindal Group's Parivartan City Infrastructure is on a roll The OOH arm of Jindal Stainless has quickly expanded its presence across North and South markets...read more Future TV appoints Ashim Mohanty content head Mohanty moves to Future TV as content head from Times Now...read more Indian ad market growth to halve by 2012: MPA The growth of India's advertising industry is set to halve to 10 per cent by 2013, according to the latest projections by Media Partners Asia (MPA), a leading international media research agency. This is, however, in line with a general projected slowdown in the region, the Hong-Kong-based agency said...read more Latest Assignments [ View all ]   Freelance Media Promoter Category: PR Services Posted on: 8th September, 2008 Latest Portfolio [ View all ]   jayjitd [PROFESSIONAL] Category: Art / Illustration List of Clients [ View all ]   Jobswitch   Company Position afaqs! Dreamweaver Content Developer,AM / Manager Wavelength Communications Communications Associate Creative Director,Account Manager - New Business [ View all ]      New@afaqs!    TVC: Kissan Jam    Squeezee    Print: Incredible India    Special Reports For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder.