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Friday, September 12, 2008

afaqs!: Editor's pick for the week... (13/09/2008)

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a weekly roundup of the best stories from afaqs! September 06- September 12, 2008
 
 
bullet  Advertising All Advertising stories
Disruption for cleaner viewing
The teaser created a disruption on a news channel in Andhra Pradesh. The teaser will continue for another week to reveal the product on September 12...read more
   
Asian Paints invites customers for a budget wedding
Asian Paints Tractor Emulsion has come out with a new campaign, which focuses on painting the house within budget...read more
   
bullet Why hasn't in-film placement taken off? ...read more
bullet TBWA loses out on top brass ...read more
bullet CreativeLand Asia brings in ECD from Ogilvy, Sydney ...read more
bullet Ashish Medhekar appointed branch head at Everest Brand Solutions, Mumbai ...read more
 
star gold
 
bullet  Digital All Digital stories
afaqs Who is Preeti Technani on Orkut.com?
She is a technology consultant, a blogger and a freelance writer. She loves music and movies and receives a lot of friends and dating requests...read more
   
NDTV Media appoints Anuj Dahiya national head, digital ad sales
Dahiya will look after the advertising sales of MSN's various Internet properties and Facebook.com in India...read more
   
bullet Big Entertainment acquires majority stake in Willow.TV...read more
bullet Now you can buy Mahindra cars online ...read more
bullet BigAdda.com most user friendly social networking site: JuxtConsult ...read more
 
bullet  Media All Media stories
afaqs ICL hopes to create the IPL magic with high-blitz marketing
Essel Group will leave no stone unturned this time in promoting the ICL 2; will spend upwards of Rs 40 crore...read more
   
afaqs AXN to launch a second channel AXN Beyond
AXN plans to strengthen its focus on India with locally produced shows. A new channel, AXN Beyond, will be launched in the near future ...read more
   
bullet Madison World fishes Levi Strauss basket ...read more
bullet The Times Group to launch a daily in Dubai ...read more
bullet Nick bats for outdoor games with 'Let's Just Play'...read more
bullet GEC Watch: Sahara One surges ahead...read more
   
bullet  OOH All OOH stories
afaqs Mobile hoardings ban lifted in Mumbai
The Supreme Court has ended the four month ban on outdoor mobile hoarding vans in Mumbai...read more
afaqs Ganpati festivities go hi-tech in Mumbai
Bus shelters and a hoarding get converted into mini Ganpati pandals, with one of them being Bluetooth enabled...read more
   
bullet Jindal Group's Parivartan City Infrastructure is on a roll ...read more
bullet Future TV appoints Ashim Mohanty content head ...read more
bullet Chhattisgarh to get its first set of unipole hoardings ...read more
   
bullet  Marketing All Marketing stories
afaqs Mudra launches specialised unit on rural marketing - Terra
The unit will offer complete rural mass media solutions...read more
afaqs Sports Marketing Summit 2008: IPL was India's biggest reality show
Bus shelters and a hoarding get converted into mini Ganpati pandals, with one of them being Bluetooth enabled...read more
   
bullet Sports Marketing Summit 2008: Glamour and role models will popularise other games ...read more
bullet Sports Marketing Summit 2008: TV friendly sports attract advertisers' interest and money ...read more
bullet Sports Marketing Summit 2008: Sports marketing should generates business for a brand ...read more
bullet Sports Marketing Summit 2008: Sportsmen should see themselves as brands ...read more
   
star gold
 
MICA Classroom
What is the difference between need and objective in market research?
How important is design in retail? What are the factors we look out while designing a retail outlet?
 
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