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Tuesday, September 9, 2008

AXN to launch a second channel AXN Beyond... (10/09/2008)

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Some companies come up with nonsensical advertisements but since these advertisements lead to greater brand recall, can they be termed as good advertisements?



 
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 Today's headlines
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Wednesday, September 10, 2008  

AXN to launch a second channel AXN Beyond
MEDIA | AXN plans to strengthen its focus on India with locally produced shows. A new channel, AXN Beyond, will be launched in the near future...read more
IBD India wins creative duties for Panasonic Viera and Lumix
ADVERTISING | The account size is pegged to be Rs 25 crore and aims to tackle competition from other brands...read more

BBC rolls out its first ever campaign, promoting its FM content
BBC World Services, which has a content sharing tie-up with 13 radio stations in the country, aims to further strengthen its brand equity through the initiative...read more
Alliance Advertising bags KEI
The media duties for the brand are valued at Rs 5-6 crore...read more
NDTV Media appoints Anuj Dahiya national head, digital ad sales
Dahiya will look after the advertising sales of MSN's various Internet properties and Facebook.com in India...read more
i-mint appoints new CMO
Neeraj Kapoor appointed as chief marketing officer...read more
Now you can buy Mahindra cars online
The website will facilitate the decision making process, as it has introduced various features which pamper the consumer...read more
Rebel league's second innings
Festive season may help ICL catch regional as well as national advertisers...read more
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