Mobile Conversations: Everything you wanted to know about mobile marketing

The mobile industry in India is booming with 290 million users, but have marketers really exploited this tremendous opportunity? It's time to look at the mobile phone as a brand communication vehicle rather than a telecom device. It's time to look beyond SMS short codes and discover the branding opportunities in voice, GPRS and mobile gaming. 'Mobile Conversations' is a seminar which is a meeting point for mobile industry professionals, brand managers and creative agencies. It will focus on the role mobile can play in the media mix, being the most personal and interactive of mediums. The seminar will also highlight the immense potential that the mobile holds for a creative and effective marketing campaign for any brand.

Mumbai: Venue: ITC Grand Central, Mumbai Date: September 19, 2008

Bangalore: Venue: ITC Windsor Palace, Bangalore Date: September 26, 2008

Agenda for Mumbai   0930 - 0955   Registration 0955 - 1000   Opening Remarks 1000 - 1100   Presentations on 'Possibilities in mobile marketing.' 1100 - 1120   Case Study – AdMob 1120 - 1150   Tea Break 1150 - 1250   Making mobile a part of the marketing campaign.' Panel Discussion. 1250 - 1310   Case Study – MeraMobi 1310 - 1415   Lunch 1415 - 1515   'Creativity in mobile marketing.' Panel Discussion. 1515 - 1520   Closing Remarks 1520 - 1530   High Tea Associate Sponsor for Mumbai: Register for Mobile Conversations Mumbai

Agenda for Bangalore   0930 - 0955   Registration 0955 - 1000   Opening Remarks 1000 - 1100   Presentations on 'Innovations in mobile marketing.' 1100 - 1120   Case Study 1 1120 - 1150   Tea Break 1150 - 1250   'Integrating mobile in the media plan.' Panel Discussion. 1250 - 1310   Case Study 2 1310 - 1415   Lunch 1415 - 1515   'The creative aspects of mobile advertising.' Panel Discussion. 1515 - 1520   Closing Remarks 1520 - 1530   High Tea Community Partner for Bangalore: Register for Mobile Conversations Bangalore

For queries contact, Sakshi Kohli at +91.120.4077837 Or email at sakshi.kohli@afaqs.com.

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