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Sunday, September 14, 2008

TOI is to Chennai as Nike is to Mumbai?... (15/09/2008)

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Some companies come up with nonsensical advertisements but since these advertisements lead to greater brand recall, can they be termed as good advertisements?



 
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 Today's headlines
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Monday, September 15, 2008  

TOI is to Chennai as Nike is to Mumbai?
ADVERTISING | The new TVC for TOI, Chennai strikes a local chord...read more
Shalini Dam to be national creative director at Grey
ADVERTISING | Dam will take over from Priti Nair, who quit about two months ago as Grey Worldwide's NCD...read more
YOMO directs you to Planet M
ADVERTISING | Post acquisition, the chain store is being re-launched in a phased manner...read more

Radio Mirchi decides to cash in
After intense pressure of competition in the market, Radio Mirchi breathes easy and decides it's time to increase earnings...read more
Reality shows Bigg Boss and Fear Factor to be launched as games
Endemol plans to launch games for shows such as Bigg Boss, Fear Factor- Khatron Ke Khiladi, 1 vs 100 and Set for Live...read more
Kingfisher's replica aircraft takes off at Bengaluru Airport
The airline has placed a model airplane at the Bengaluru airport to celebrate its first international flight to London...read more
CNBC Awaaz Consumer Awards to be held on September 26 in Mumbai
The awards recognise and felicitate most preferred brands by Indian consumers...read more
'By 2020, you will be able to start your personal virtual bank'
Vision 2020 aimed to help potential customers of the finance and technology segment and inform them how the segment would be 12 years down the line...read more
IOC cuts down branding bill
IndianOil has not renewed contracts with cricketers Irfan Pathan, Anil Kumble and Yuvraj Singh as it cuts down on its branding bill by over 50 per cent this year compared to a year ago...read more
DTH monthly subscription at Rs 100
Earlier, the average monthly outgo for subscribing to the DTH services was Rs 280-300...read more
Pre-paid B'Berry services soon
Notwithstanding the controversy surrounding BlackBerry, hailed for its push mail services, Reliance Communications (RCom) is close to launching pre-paid BlackBerry services in the country...read more
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