Don't dare the masculinity of Maruti SX4... (04/09/2008)

Some companies come up with nonsensical advertisements but since these advertisements lead to greater brand recall, can they be termed as good advertisements?    Today's headlines   Brought to you by:  : Thursday, September 04, 2008   Don't dare the masculinity of Maruti SX4 ADVERTISING | Maruti SX4, which was launched in August last year, has come out with a new TVC...read more Is regional the new national? Part I MEDIA | There is a media boom in small-town India, propelled by rising purchasing power, higher below-the-line spends, and the growth of regional advertisers...read more GM India looks for agencies to handle CRM duties DIGITAL | The auto giant is particularly focusing on its latest launch, Captiva, for the CRM activities...read more Colors searches for new hues The recently launched GEC has decided to drop Rediffusion as its creative agency, and is looking out for alternatives...read more With big plans ahead, BigFlix.com allots Rs 25 crore for advertising The company plans to increase its library from 1,200 to 500 movies besides increasing its offline presence...read more Perspectrum bags IMC duties for Catch spices and sprinklers Catch spices and sprinklers hail from the DS Group stable and wants to reposition itself by using freshness as the theme for rebranding...read more ESPN STAR Sports regains the telecast rights for F1 race The rights are for all platforms - TV, internet, mobile and radio...read more Vipin Dhyani of Everest moves on The creative director has Bollywood on his mind...read more PUMA leaves a footprint with outdoor TVC The German sports footwear brand created a clutter breaking outdoor faade hoarding to appeal to its target group...read more True stories to be told now by Delhi Press Manohar Kahaniyan and Satykatha, magazines which were once undisputed leaders in terms of readership, will be revived by the Delhi Press...read more Prashant Kumar Singh joins TSA as associate director, business development Singh will report to Suvrangsu Mukherjee, managing director, TSA India...read more Endemol to venture beyond reality Endemol India, the television production house which specialises in reality shows, plans to make serious inroads in India not only in non-fiction but also in the fiction genre and regional space...read more WiMax or 3G: Which is better? 3G scores for voice; Wimax may lead to increased broadband penetration...read more Latest Assignments [ View all ]   Web designers for Bangalore based Design firm Category: Web Design / Web Development Posted on: 3rd September, 2008 Latest Portfolio [ View all ]   imprintpr [FIRM] Category: Event Management List of Clients [ View all ]   Jobswitch   Company Position afaqs! Dreamweaver Content Developer,AM / Manager Wavelength Communications Communications Associate Creative Director,Account Manager - New Business [ View all ]      New@afaqs!    Event: SMS 2008    TVC: Britannia 50-50    Special Reports For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder.