Look at me! : When brands tease eyes... (05/09/2008)

Some companies come up with nonsensical advertisements but since these advertisements lead to greater brand recall, can they be termed as good advertisements?    Today's headlines   Brought to you by:  : Friday, September 05, 2008   Look at me! : When brands tease eyes OOH | Multiple teaser campaigns have hit outdoors simultaneously and how! Here's a look at some of them...read more Radio Mirchi stations claims to have broken even in hinterland MEDIA | After the second phase of licensing, Radio Mirchi launched 25 stations in hinterland India, and it claims to have breakeven in 22 markets...read more Is regional the new national? Part II In the first part of the story, we talked about the boom in smaller towns. Now, we look at what is pushing mass media into these markets...read more SET Pix all for 'nutritious viewing' With the English movie channels' space witnessing new launches, SET Pix is all set to launch a new campaign...read more TCI launches new brand identity on golden jubilee TCI has adopted a new tag line and logo...read more Now an Outlook Lounge for air travellers Outlook Lounge is the first custom publication from the Outlook Group...read more Search marketing spends to reach $ 175 million in 2008-09: IAMAI Search engine marketing (SEM) is expected to earn a total revenue of US$ 175 million in 2008-09 and increase to US$ 225 million in 2009-10...read more Branding takes the bluetooth way Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly in the out-of-home advertisement (OOH) to gain maximum benefit...read more CRY out to enhance brand image After fast moving consumer goods companies and home grown retail companies, non-government organisations are now attempting to widen the reach of their brands...read more Latest Assignments [ View all ]   Creative Design of a Sales Add Category: Design - Print/Graphic/Multimedia Posted on: 4th September, 2008 Latest Portfolio [ View all ]   TaralPrakash [PROFESSIONAL] Category: Copy / Writing List of Clients [ View all ]   Jobswitch   Company Position afaqs! Dreamweaver Content Developer,AM / Manager Wavelength Communications Communications Associate Creative Director,Account Manager - New Business [ View all ]      New@afaqs!    TVC: Moser Baer    Print: MP Tourism    Special Reports For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder.