afaqs!: Editor's pick for the week... (06/02/2009)

a weekly roundup of the best stories from afaqs! January 31 - February 06, 2009

Advertising All Advertising stories Where is the advertising in coffee chains? Only a dozen years old, the coffee business clocks more than Rs 1,000 crore annually. How did it get so large without using any mass media? afaqs! finds out...read more     Fiat Linea creates a line of admirers Fiat launches its latest sedan by making a statement quite different from what the category usually says...read more     DraftFCB Ulka clinches Tata GSM business...read more Crayons wins Incredible India online account worth Rs 20 crore...read more Amar Ujala Agency & Media Cricket League 2009 Delhi: NDTV Media, Studio: Thorn, Indiatimes qualify for Delhi quarter-finals...read more Google bus to educate consumers about Internetl...read more     Digital All Digital stories Yahoo! offers mobile blueprint to advertisers and publishers The Internet giant has rolled out its global mobile content development platform called Blueprint in India. It is targeting content owners and advertisers who are looking to build their mobile destinations...read more     Phonethics to power LCD screen content on Western Railway trains Hype Integrated Communication has tied up with Phonethics to develop and aggregate content for the LCD screens which it will install on Western Railway trains in Mumbai...read more Karl Gomes in Cyber Lotus Jury at AdFest 2009...read more NDTV launches video portal, Tubaah.com...read more       Media All Media stories Slumdog Millionaire: Was the buzz enough to pull the crowd? The film garnered a lot of media attention, but has the publicity translated into box office revenues? afaqs! finds out...read more     IPL teams hunt for cheerleaders on TV Sourav Ganguly and Mahendra Singh Dhoni are the star campaigners from the two teams, Kolkata Knight Riders and Chennai Super Kings, respectively...read more STAR One: Not so young any more...read more IPL promotes global citizenship...read more Discovery rides high on Ultimate Discovery; ready to launch second phase...read more       OOH All OOH stories Delhi-based Tricon Media bags rights for public utilities in Ludhiana The utilities will cover prime localities of Ludhiana, including Ferozpur Road, G T Road, Railway Station, Model Town and Saraba Nagar...read more       Marketing All Marketing stories Oakley eyes the sports minded in India The premium sports eye wear brand is stepping up its brand visibility in the country...read more     Global Youth Marketing Forum 2009: Young consumers will have extreme reactions about a brand The two-day forum aims to understand the young consumers mindset about brands...read more Global Youth Marketing Forum 2009: Catering to the "silver spoon" generation...read more Global Youth Marketing Forum 2009: The best way to reach a young consumer is either online or on-phone...read more Global Youth Marketing Forum 2009: Youth uses mobile as a convergence device...read more       MICA Classroom Does a strong brand recall through advertising guarantee a push in sales? What is the difference between client brief and creative brief?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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