Media Trail: the weekly media roundup from afaqs!... (22/08/2008)

August 15 - August 21, 2008

The Race for No. 3 - Part II In the first part, we talked about the programming strategy of the three new channels. This one talks about their founders' lineage and business models...read more The Race for No. 3 - Part I Three new GECs, 9X, NDTV Imagine and Colors, are fighting for the No. 3 slot. An analysis of why this race is critical and how the channels are going about it...read more Big TV launches with a big splash Big TV, the DTH arm of Reliance Communications, belonging to the Anil Dhirubhai Ambani Group, has been launched and a high intensity marketing campaign has been chalked out...read more STAR parts ways with Balaji Telefilms The STAR Group has decided to sell its stake in the television content production company, Balaji Telefilms...read more Bigg Boss: Boss of its time According to data by aMap, the second season of the reality show drew more than 42 lakh viewers for the launch episode...read more GEC Watch: Colors gains share; Imagine, 9X at par The heat is intensifying week after week now that Colors has stirred the GEC space with its entry...read more Alliance Advertising strengthens luxury vertical with Swarovski... read more Radio One hunts for fresh talent through contest... read more Radio Mirchi hopes to reach out to the visually challenged... read more Madison Communications plans to have 2nd agency, Platinum Media... read more Gangadhar moves to MEC from SET Max... read more Titan links its heritage with The History Channel... read more Radio City celebrates a better Delhi ahead of Commonwealth Games 2010... read more MTV and VH1 go commercial free on Independence Day... read more   Aliens in America returns with brand new episodes 'Zenzi Lumire' - Latest initiative by NDTV Lumire Admanya.com expands categories and adds new products Loads of Entertainment in Reliance Mobile Aajaa Mahi Vay The Indian student finds 'Answers to the Future' in a special forum by SIEMENS and UTVi CNN-IBN & HSBC partners for 'Green Heroes' HBO Movie Alert: The Bone Eater Day 5 in the lives of Big Boss inmates Don Vs Don on Radio Mirchi 98.3 FM Rock fever grips Amul Star Voice of India-Mega Music League   Top Media Stories NDTV's new channel to look at Bollywood as serious business GEC Watch: Colors number 3 in second week Media Review: The media epic, told by its protagonists     For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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