afaqs!: Editor's pick for the week... (23/08/2008)

a weekly roundup of the best stories from afaqs! August 15- August 21, 2008

Advertising All Advertising stories Vodafone takes a call on conference calls Apart from its own innovative services, the telecom service company talks about not so popular inbuilt mobile services, such as conference calls...read more     Diwan Arun Nanda makes way for Mahesh Chauhan Chauhan, who replaces Diwan Arun Nanda as group CEO, has been with Rediffusion DY&R for the last six years and was president of the agency for the last two years...read more     Radeus' founder and chairman, K Kurian, is no more ...read more RK Swamy BBDO wins Lottes gum and snack business ...read more BBC World Service Trust condom drive offers ringtone shock ...read more       Digital All Digital stories Indiatimes.com reworks content strategy to cater to youth The revamp indicates that the portal has strengthened its focus on entertainment and leisure based content, apart from integrating content from its other sites...read more     Seventymm.com to spend Rs 8 crore on branding Seventymm.com will launch a two month long campaign, which will include TV, radio and Internet marketing, to build its brand...read more     Expedia unveils Indian version of travel community site, TripAdvisor...read more UK's YouTring plans to launch mobile service in India ...read more Sridhar Ranganathan quits Yahoo! to join mKhoj ...read more     Media All Media stories GEC Watch: Colors gains share; Imagine, 9X at par The heat is intensifying week after week now that Colors has stirred the GEC space with its entry...read more     Bigg Boss: Boss of its time According to data by aMap, the second season of the reality show drew more than 42 lakh viewers for the launch episode ...read more     STAR parts ways with Balaji Telefilms ...read more The Race for No. 3 - Part I ...read more The Race for No. 3 - Part II ...read more Reliance Entertainments Hindi movie, music channels by year end ...read more       OOH All OOH stories Big Street bags the Bandra Skywalk tender for Rs 79 crore This gives the company advertising rights to the Skywalk for 10 years...read more Pioneer Publicity wins Mumbai's BEST pole kiosks tender for Rs 21 cr 'The OOH media company won the tender with a bid of Rs 21 crore. It now has exclusive advertising rights for BEST's street lighting pole kiosks for three years...read more     OOH screens are 'all game' for the Beijing Olympics ...read more Vivek Lakhwara promoted as CEO of Aaren Initiative ...read more 'Shocker' campaign for magician Ugesh Sarcar's 3rd Degree ...read more       Marketing All Marketing stories Are brands cutting down on spends? With rising inflation, will marketers take a second look at their media plans? afaqs! seeks industry opinion...read more Extend Brands to get Popeye and Betty Boop to India Extend Brands will be responsible for licensing and merchandising these cartoon characters, which belong to the US based King Features Syndicate...read more       MICA Classroom What is the work structure in an advertising agency? What is 'recency model' in media planning?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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