afaqs!: Editor's pick for the week... (31/01/2009)

a weekly roundup of the best stories from afaqs! January 24 - January 30, 2009

Advertising All Advertising stories A 'By Chance' campaign to promote Luck By Chance Excel Entertainment uses trains, bus shelters and autorickshaws to promote the soon to be released film, Luck By Chance...read more     Unleash your naughty side with Ford Ikon The new Ford Ikon commercial reveals how you can have fun and be responsible at the same time...read more     Amar Ujala Agency & Media Cricket League 2009 Mumbai: Lintas, Mudra, GroupM, Interactive Avenues, JWT and TME make it...read more Roots India renamed TapRoot India...read more Sony Ericsson: A case of twins...read more Mirinda has some 'galatta' with Pongal...read more     Media All Media stories Are private treaties here to stay? Media companies are trading their inventory for equity in both big and small companies. afaqs! takes a look at how large media-for-equity is likely to get...read more     Synergy Adlabs 'sets' the stage for Slumdog Millionaire The production house was approached by Celador, the co-producer of the film, to design a set similar to that of Kaun Banega Crorepati...read more Mid-Day scraps morning edition in Mumbai...read more Want your jingle to play in print?...read more       OOH All OOH stories A search engine for outdoor sites Mantrin Advertising, a Chandigarh based agency, has put together a directory for outdoor sites...read more     Taking ambient advertising to the 'next level' Euro RSCG has used a window cleaning trolley to carry out an outdoor innovation for Good People India...read more   Marketing All Marketing stories The bee is back with a Buzz In its fourth year, the Buzziest Brands of the Year poll is back on afaqs!...read more     POV: Are celebrity endorsement metrics effective? A few metrics have been created to track the effectiveness of celebrity endorsements, but do brands rely on these metrics? Here are some points of view from the industry...read more   MICA Classroom What is market segmentation? How do advertisers deal with Ad Avoidance during breaks on movies & serials?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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