afaqs!: Editor's pick for the week... (27/09/2008)

a weekly roundup of the best stories from afaqs! September 19- September 25, 2008

Advertising All Advertising stories Hero Honda takes eight celebrities on a thrill ride Marking Hero Honda's 25 years in India, its new TVC features eight youth icons from different walks of life...read more     India Post goes in for an image makeover India Post launches a new logo and a host of new customer services...read more     Our clients are looking at India and so are we: Sherwood ...read more Bates 141 sees changes in senior management ...read more Jute corporation gets Lowe back for second stint ...read more       Digital All Digital stories Yahoo! shows the importance of being quick The new humorous TVC is for Yahoo!'s improved search pages...read more Mobile Conversations 2008: 'Mobile marketing worth Rs 1,000 cr in next two years' Mobile marketing will be a much bigger opportunity in the next two years than the Internet has been in the past 10 years...read more     Mobile Conversations 2008: Mobile marketing is about building communities...read more Mobile marketing firm TeliBrahma gets $2 million in funding ...read more Zoom TV uses digital media for Bollywood Club ...read more     Media All Media stories IMC 2008: 186 foreign magazines expected to launch Indian editions Sushma Singh, secretary, Ministry of Information and Broadcasting, announced at the Indian Magazine Congress 2008 that the Indian print industry was among the fastest growing sectors in the country...read more     IMC 2008: A newspaper's credibility is like a woman's virginity: Vinod Mehta Aroon Purie and Vinod Mehta debated on whether the reader should be allowed to decide the frames of good content at the IMC 2008 ...read more     Marketing blitzkrieg ensures good opening for Indian Idol 4 ...read more After Posterscope, Aegis plans to launch sports marketing arm ...read more DTH players call a civil war - Part I...read more DTH players call a civil war - Part II...read more       OOH All OOH stories Bindass hangs a cab in the sky A real cab mounted on a hoarding for the promotion of a new show grabs attention...read more Bharat LogiTrans offers ad space on trucks, trailers The logistics company plans to turn its trucks and trailers into mobile ad media...read more     Adlabs Cinemas ties up with SureWaves for content delivery ...read more       Marketing All Marketing stories Asia Brand Congress 2008: Anisha Motwani on wishing for that little extra Motwani of Max New York Life Insurance presented a case study on the brands shift in positioning: After seven years of being 'Your Partner for Life', MNYL took the challenger brand route...read more Asia Brand Congress 2008: The two aspects of branding Branding inside out is what brand owners and brand analysts hailed as the key aspect at the Asia Brand Congress 2008 held in Mumbai...read more     Asia Brand Congress 2008: Creating CHEM-istry with the consumer ...read more       MICA Classroom What is the role of market research in developing communication? What is a cult brand?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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