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Mobile Conversations 2008: Three signposts for the way ahead
On what would drive the growth of Internet marketing in India, each panellist had his individual say. While one said, video advertising was the future, the other one said convergence of social media and the mobile was the way forward. The thirds panellist stressed on interactivity and richness of media...read more |
Mobile Conversations 2008: Small advertisers benefit from SMS marketing
mGinger demonstrated through case studies how small advertisers used SMS marketing and achieved good results...read more |
Mobile Conversations 2008: How brands create communities on the mobile
Sanjay Vijayakumar presented a case study on how brands are using the MobShare site to create a community around photo and video content...read more |
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CNBC Awaaz Consumer Awards 2008: Rewarding everyone's favourite brands
The awards are based on a study done on consumers by the Nielson Company, which surveyed both urban and rural markets...read more |
Like India Today, Outlook also increases ad rates
Owing to the steady rise in newsprint costs, the Outlook Group has also cover prices for some of its magazines besides increasing ad rates...read more |
Raj Nayak elected president of IAA's India chapter
Nayak has been associated with the International Advertising Association for seven years and has participated actively since last year, when he became vice-president...read more |
Asia Brand Congress 2008: It's all about locating the hot button
On the second and last day of the Asia Brand Congress, MG Parameswaran, Anil Singh and Sanjay Purohit pondered over how some brands just have the 'it' factor, and some simply don't...read more |
Asia Brand Congress 2008: There are brands, and then there are lovemarks
V Shantakumar, chairman, Saatchi & Saatchi India, made a presentation on Lovemarks, a global Saatchi & Saatchi concept that deals with brands that invoke loyalty beyond reason...read more |
Asia Brand Congress 2008: Brand building in a complex world
How to market in today's complex world - the marketing honchos of two well known companies share their brand building experiences...read more |
Asia Brand Congress 2008: A creative view on engaging the consumer
Ravi Deshpande of Contract, R Balakrishnan of Lowe and Josy Paul of BBDO India shared what they have observed about engaging consumers and inspiring them...read more |
Orienta Cine Advertising is now Orienta Advertising
The company has undergone a makeover and plans to be a one-stop shop for media solutions...read more |
Nine debuts as Sikkim's first private FM station
FM fever is catching on in the Northeast with Nine starting broadcast as Sikkim's first private FM station...read more |
Carruthers is the new CEO of Clear Channel
Robin Carruthers takes on the mantle of CEO at Clear Channel, while CMD Adille Sumariwalla moves on to pursue other interests...read more |
Delhi Press to roll out IT magazine for women
The magazine, called Live IT, will hit the stands in October...read more |
Agencies eye poll campaigns
JWT, Crayons in race for Congress account, BJP calls for a pitch...read more |
Outdoor's loss is radio's gain
Analysts foresee radio becoming 7-8 per cent of the advertising revenue pie...read more |
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