afaqs!: Editor's pick for the week... (03/10/2008)

a weekly roundup of the best stories from afaqs! September 26- September 03, 2008

Advertising All Advertising stories Piyush Pandey 'speaks up' for Asian Paints yet again O&M's Pandey has given several voiceovers for television and radio commercials in the past. The new Asian Paints corporate film is one more feather in his cap...read more     Crayons clutches Congress biz upwards of Rs 150 cr This is not the agency's first stint with political party advertising...read more     Planet M campaign moves on-ground in stores ...read more Kuoni Travels opts for a contemporary look ...read more A memory cure from SanDisk ...read more Dhar & Hoon back to being Dhar & Hoon ...read more       Digital All Digital stories Connecturf rebranded Ignitee, diversifies functions Ignitee will offer creative, search, social marketing and online media services...read more BigAdda.com aims to monetise one lakh video clips The social networking site has tied up with Jivox, an online video ad network, to get advertisers for its video content...read more     Aegis Media launches its digital arm, Isobar...read more Mobile Conversations 2008: Mobile marketing is more than bulk SMSes ...read more Mobile Conversations 2008: Ad spends on the mobile are less ...read more     Media All Media stories Indian Idol among top four shows in GEC category The fourth season of Indian Idol opened with a TVR of 3.9...read more     MPG India aims at Rs 1,000 crore by end 2009 On her first visit to India, Maria Luisa Francoli, Global CEO, MPG, has quite a bit up her sleeve for the agency in India. afaqs! finds out ...read more     Saffola makes you listen to your heartbeat on World Heart Day ...read more DAVP to implement 24% increase in ad rates ...read more Rakhi Sawantisation of ICL...read more       OOH All OOH stories Coca-Cola 'breaks' OOH campaign for Sprite Xpress The new, on the go pack of its clear drink, Sprite Xpress, is designed to offer convenience and fit into the dynamic lifestyle of today's youth...read more Lexi Pens billboard campaign 'grips' viewers A new billboard campaign has been unveiled, which focuses on the pen's grip...read more     Serve & Volley wins marketing rights for Bengaluru stadium ...read more Orienta Cine Advertising is now Orienta Advertising ...read more Carruthers is the new CEO of Clear Channel ...read more       Marketing All Marketing stories Asia Brand Congress 2008: It's all about locating the hot button On the second and last day of the Asia Brand Congress, MG Parameswaran, Anil Singh and Sanjay Purohit pondered over how some brands just have the 'it' factor, and some simply don't...read more Asia Brand Congress 2008: There are brands, and then there are lovemarks V Shantakumar, chairman, Saatchi & Saatchi India, made a presentation on Lovemarks, a global Saatchi & Saatchi concept that deals with brands that invoke loyalty beyond reason...read more     Asia Brand Congress 2008: Brand building in a complex world ...read more Asia Brand Congress 2008: A creative view on engaging the consumer ...read more       MICA Classroom What is mall management? Which media should be used to target rural customers for a financial product?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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