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Sunday, October 5, 2008

Jet Airways lures passengers to fly more... (06/10/2008)

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 Today's headlines
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Monday, October 06, 2008  

Jet Airways lures passengers to fly more
ADVERTISING | The airline, which has been operational for more than a decade, has come up with its first TV campaign to highlight the new products...read more
Crayons corners Congress business worth more than Rs 150 crore
ADVERTISING | The win follows a final round against JWT...read more

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How Kellogg's and STAR One enhanced the interactivity of banner ads
Recent banner ad campaigns by the two companies received a high rate of consumer interaction of 13 per cent and 17 per cent respectively...read more
Junior Bachchan makes his presence felt on small screen to promote Drona
The makers of Drona also cash in on the hype surrounding the film and tie up with Zapak and Euro Kids to launch a range of merchandise...read more
Digital Signage Asia 2008: The 'ten point agenda' by Punitha Arumugam
Punitha Arumugam, group CEO, Madison Media, gave the audience a ten point agenda for the digital signage business to take off...read more
digital signage asia
Digital Signage Asia 2008: Let content strategy dictate your technology, says Jeff Porter, EVP, Scala
Jeff Porter of Scala discussed digital screen deployment ideas and success stories in his presentation at Digital Signage Asia 2008...read more
Digital Signage Asia 2008: Digital signage is not about USP but UBC
Rajesh Chakrabarti of Reliance Capital shares his experience with digital signage and eggs on solution providers to invest in developing the right content...read more
Digital Signage Asia 2008: How to maximise revenues?
Paul Vitali of The Life Channel emphasised the need to build a local and regional model to maximise gains...read more
Ogilvy beats JWT at Tamizh Awards 2008
Tamizh Awards 2008, held for the first time, proved to be a huge success...read more
Bengaluru Ad Club's Big Bang Awards extends date for entries
October 6 marks the last date for entries for the Big Bang Awards...read more
Panwala, the 5th P of marketing
FMCG companies leverage the spread and consumer-connect of panwalas to sell a growing array of products...read more
Delhi gets a new paper
Indore-based Nai Duniya wants to become the third-largest player in the capital in three years...read more
Reliance Globalcom to rejig business
Reliance Globalcom, the international telecom operations subsidiary of the Reliance Anil Dhirubhai Ambani Group (R-ADAG), is restructuring its business under four verticals in an attempt to further penetrate the $285-billion global communications market...read more
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