afaqs!: Editor's pick for the week... (11/10/2008)

a weekly roundup of the best stories from afaqs! October 04- October 10, 2008

Advertising All Advertising stories Crayons corners Congress business worth more than Rs 150 crore The win follows a final round against JWT...read more     Jet Airways lures passengers to fly more The airline, which has been operational for more than a decade, has come up with its first TV campaign to highlight the new products...read more     Airtel DTH to 'come home soon' ...read more Big TV teases Airtel with series of spoofs ...read more A multi starrer by Airtel digital TV ...read more Colgate takes oral health camp to 200 cities ...read more       Digital All Digital stories How Kellogg's and STAR One enhanced the interactivity of banner ads Recent banner ad campaigns by the two companies received a high rate of consumer interaction of 13 per cent and 17 per cent respectively...read more Times Internet appoints Pradeep Gairola as V-P Gairola will be responsible for the brand development and brand building activities of TimesofIndia.com, EconomicTimes.com, NavbharatTimes.com and MaharashtraTimes.com...read more     Kerala Tourism to advertise and build community on mobile...read more     Media All Media stories A phenomenon called Balika Vadhu The daily show on Colors has taken the television industry by storm and has surged to become the most highly watched show on television...read more     Obituary: Kis Desh Mein Hai Mera Dil STAR Plus bids adieu through newspaper obituary and an Akhri Salam ...read more     Bharti ushers in DTH services ...read more Big Entertainment to ink $ 1.5 billion deal with DreamWorks ...read more Rajasthan Patrika appoints Anil Malik as assistant vice-president, marketing...read more       OOH All OOH stories Digital Signage Asia 2008: The 'ten point agenda' by Punitha Arumugam Punitha Arumugam, group CEO, Madison Media, gave the audience a ten point agenda for the digital signage business to take off...read more Digital Signage Asia 2008: Digital signage is not about USP but UBC Rajesh Chakrabarti of Reliance Capital shares his experience with digital signage and eggs on solution providers to invest in developing the right content...read more     Digital Signage Asia 2008: Move to the next level and create influence, says Mitra ...read more OOH Media and The Nielsen Company launch OOH Metrics ...read more Its payback time for swollen, bloody digits ...read more       Marketing All Marketing stories Junior Bachchan makes his presence felt on small screen to promote Drona The makers of Drona also cash in on the hype surrounding the film and tie up with Zapak and Euro Kids to launch a range of merchandiset...read more Obituary: Ex-MD of Synovate, Alok Shanker is no more The market researcher had been battling with cerebral cancer for the past two years...read more       MICA Classroom How serious are brand managers in building their brands through social media channels? What is the difference between consumers and target audience?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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