Bisleri fights the 'original mountain water' war... (04/11/2008)

Does branding guarantee a long term association with consumer?    Today's headlines   Brought to you by:  : Tuesday, October 04, 2008   Bisleri fights the 'original mountain water' war ADVERTISING | Bisleri's new commercial goes beyond its brand values of safety and purity, touches upon spirituality and tries to claim the 'original mountain water from the Himalayas' territory. All this in one commercial...read more New STAR serial talks of feuding families, young lovers MEDIA | The new serial, which replaces Kahaani Ghar Ghar Ki, is a departure from the norm for Balaji Telefilms...read more Rediffusion Y&R appoints Karl Gomes NCD, Digital Gomes will help to launch and carry out digital campaigns for Rediffusion Y&R's existing clients...read more Bharti transforms its vision with new identity Bharti has launched a new corporate identity to represent the diversifying nature of its businesses...read more Memo works, producers to meet FWICE tomorrow After the ultimatum issued by the broadcasters, the producers and the FWICE will meet to arrive at a solution...read more Aegis Media, Singapore appoints Arun Kumar CEO The Singapore operations have been brought under the Aegis Media umbrella now, and Kumar is the first CEO there...read more Hemant Sapre is senior creative director, V-P at M&C Saatchi Months after signing on Parveez Shaikh as senior vice-president and executive creative director, M&C Saatchi brings Hemant Sapre on board...read more British Airways makes a colourful announcement Hoardings displaying colourful 'rangolis' announce British Airways' new route from Hyderabad to 22 cities in North America...read more India TV launches interactive arm It has appointed Arvind Mahendru senior vice-president, new media, to manage its digital foray...read more Star Union Dai-ichi Life Insurance empanels 4 agencies The 21st player in the life insurance sector is looking for clutter breaking communication...read more Zee News buys 26 per cent stake in Sky B The company is looking seriously at East India, so the tieup will strengthen its effort "to emerge as the single largest electronic media player in the region"...read more Endemol India eyes regional media space Endemol India appoints Neena Raut as head of Endemol Regional...read more The flight of low-cost airlines Five years after it started, the low-cost aviation model in India is gasping for breath. Value carrier is the in thing...read more Sony Pix eyes new show merchandising sales The channel, launched in 2006 in India, is also reworking its website in order to add its original content and shows online, build a community of online users, add viewer reviews and blogs, in order to attract online advertisements...read more Religare AEGON in talks to buy Lotus MF This will be the first such deal since the global financial crisis caused the Indian stock markets to crash a record 23 per cent in October...read more Latest Assignments [ View all ]   Female Classical Singer Category: Broadcast - TV/Radio/Modelling/VO Posted on: 3rd November, 2008 Latest Portfolio [ View all ]   NYograj [PRIMARY] Category: Broadcast - TV/Radio/Modelling/VO List of Clients [ View all ]   Jobswitch   Company Position afaqs! edit Senior / Principal / Special Correspondents Vdopia Media and Software Solution Ltd. Senior Front-End Web Developer,Flash Designer,Manager(s) Ad Sales [ View all ]      New@afaqs!    TVC: Deutsche Bank    Print: Iris    Special Reports   For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. Click here to know how to add our e-newsletters to your safe sender list