afaqs!: Editor's pick for the week... (08/11/2008)

a weekly roundup of the best stories from afaqs! November 01- November 07, 2008

Advertising All Advertising stories Mudra, Lowe, Contract among 15 agencies on Incredible India The ad spends are pegged at upwards of Rs 120 crore...read more     T.A.G., McCann's second agency to launch in India Initially the Indian offices will be located in Mumbai and Delhi...read more     How 'reel' can real life get?...read more Orchard is Colors' new creative agency ...read more JetLite to beat the blues with a shade of 'blue' ...read more McCann to handle INGs corporate duties ...read more       Digital All Digital stories Rediffusion Y&R appoints Karl Gomes NCD, Digital Gomes will help to launch and carry out digital campaigns for Rediffusion Y&Rs existing clients...read more Guest Article: 10 lessons for marketers from Barack Obama Barack Obama marks the arrival of the cybergenic brand much in the same way as John F Kennedy ushered in the telegenic brand era, beating a dour Nixon in the first ever TV debates...read more     Big Entertainment to foray into digital ad space...read more Zee Cinema launches game to promote Saturday nights ...read more Swaminathan joins Times Internet as V-P ...read more     Media All Media stories Essel Group v/s TAM The two companies have got embroiled in a battle of sorts once gain, this time over the low viewership ratings of ICL recorded by TAM. afaqs! Gives you the full story...read more     Saas-Bahus may run out of glycerin If the current crisis situation in the television production industry prolongs, there will soon be no new content aired on GECs ...read more     Memo works, producers to meet FWICE tomorrow ...read more IRS 2008 R2: Top 10 publications see decline in AIR except Bhaskar, Hindustan and Thanthi ...read more IRS 2008 R2: Mumbai, Delhi, Kanpur lose Hindi daily readers, Lucknow and Japiur gain ...read more GEC Watch: Colors inches closer to STAR Plus ...read more       OOH All OOH stories SOAA 2008: Rediffusion Y&R, Leo Burnett win bronzes Leo Burnett won its bronze for the Luxor campaign, while Rediffusion Y&R picked up its bronze for its train branding campaign for Bharti Airtel...read more British Airways makes a colourful announcement Hoardings displaying colourful 'rangolis' announce British Airways' new route from Hyderabad to 22 cities in North America...read more     Keeping an eye outdoors ...read more High voltage outdoor boosts Zee 24 Ghante Chhattisgarh ...read more 7 Seas Media wins rights for Mumbai stations ...read more       MICA Classroom What is ROI for marketing? How is it calculated? How serious are brand managers in building their brands through social media channels   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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