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Sunday, January 11, 2009

Vote of confidence: NCDs single out the piping hot ads of 2008... (12/01/2009)

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Monday, January 12, 2009
Vote of confidence: NCDs single out the piping hot ads of 2008
ADVERTISING | NCDs and CCOs were caught in a pick and choose mood on the creative work of the year gone by: The ads for Idea, Himani Fast Relief and Tata Sky topped the list of their favourites...read more
Bidaai: STAR Plus' winning card
MEDIA | Last year, when Zee was inching dangerously close to STAR Plus, it was Bidaai that helped STAR stay ahead...read more

dna
NewsX sale part of a larger INX plan
Indi Media has bought the news channel of the INX Network...read more
NIIT Imperia uses Satyam case to push its finance course
How NIIT Imperia saw an opportunity in the Satyam saga and used it in a tactical and funny way to advertise its short-term finance course on Google.com...read more
Cadbury Bournville tempts visitors at Mumbai airport
An oversized, partially unwrapped bar of chocolate at the airport is part of the newly launched dark chocolate brand's outdoor promotion...read more
VGC wins Audio Vision and Khyber Group businesses
The agency will be a complete solutions provider as both businesses are relatively new to large-scale organised advertising...read more
Western Railways to get 4,000 LCD screens on trains
Hype Integracomm will install these and pay a licence fee of Rs 35 crore to Western Railways for five years...read more
Chutnefying English: One film , many voices
Two women filmmakers shared their experiences with using English and the many Indian languages that have become part of the spoken language in our country...read more
Chutnefying English: Addressing the 'What's up, yaar?' generation
Is pure language dying a slow death? Has Hinglish taken the place of chaste Hindi and English in popular culture?...read more
Malavika Harita is president, Ad Club Bangalore
Harita is the chief executive officer of Saatchi & Saatchi Focus and has been associated with the club for six years...read more
Radio Mirchi tops in Delhi, Kolkata; Radio City in Mumbai; Big FM in Bengaluru
The toppers of the previous week hold on to their positions in Week 52...read more
Mobile units plan more value added services
After a robust growth in 2008, telecommunication companies (telcos) in eastern India are planning more value-added-services (VAS), network enhancement and capacity building in 2009 to beat the recession...read more
Reliance Retail plans private label sale to kirana stores
A separate entity, most likely to be named Reliance Foods, will carry out the private label business...read more
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