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Tuesday, December 2, 2008

Set Wet Zatak attempts to 'axe' the competition... (03/12/2008)

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 Today's headlines
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Wednesday, December 03, 2008  

Set Wet Zatak attempts to 'axe' the competition
ADVERTISING | Triton's latest commercial for the deodorant brand is a spoof on its rival, Axe. A battle for female attention ensues...read more
Nielsen unveils findings on OOH Media screens in CSDs
OOH | Research conducted on OOH screens in the media-dark area of army and naval Canteen Stores Departments has thrown up interesting insights...read more

star world
Shooting on in full swing; MoU to be treated as benchmark
The MoU will ensure that the workers are not exploited and that they are paid what they deserve...read more
TRAI endorses government controlled feed for news on private FM
The regulator has agreed to the government's directive on limiting news content on private FM stations. They will be allowed air Doordarshan and AIR feeds only for three years...read more
Sadhna TV set to launch its second regional news channel
The group also plans to launch a third regional news channel, which will cater to Uttar Pradesh and Uttarakhand, by April 2009...read more
Kalaignar launches news channel; comedy, kids channel next
The group already beams a GEC called Kalaignar TV and a music channel called Isai Aruvi...read more
Dentsu Communications bags NACO-TSG creative duties
The agency has won the account after a multi-agency pitch...read more
Defining Moments: Alok Mehta - To practise journalism, you have to be courageous
As a reporter, you can allow your personal and professional lives to mix...read more
Partho Dasgupta, Vishakha Singh quit Future Media; to launch Aurora Comms
They plan to start their own venture in media and advertising...read more
'We need to dominate the category we operate in'
Belgian beer major InBev entered India with 49 per cent stake in a joint venture with Ravi Jaipuria-promoted RJ Corp in 2007. But it was only by July this year that the company introduced its brands in the 158 million-case a year market...read more
star world
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