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Friday, December 5, 2008

afaqs!: Editor's pick for the week... (05/12/2008)

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a weekly roundup of the best stories from afaqs! November 29- December 05, 2008
 
 
bullet  Advertising All Advertising stories
Political parties seek professional help
Political parties are trying out new dimensions in their communication and branding efforts. afaqs! reports...read more
   
Set Wet Zatak attempts to 'axe' the competition
Triton's latest commercial for the deodorant brand is a spoof on its rival, Axe. A battle for female attention ensues...read more
   
bullet Bharti aims to revive history with its new campaign...read more
bullet Canon plans to make photography big in India ...read more
bullet When Saif paints up a storm ...read more
bullet Nikhil Nehru is chairman, Results International Group, India ...read more
 
star world
 
bullet  Digital All Digital stories
afaqs Andy meets Leela through Tata Indica Vista
Anand Sharma and Leela Banerjee meet in a Tata Indica showroom in Delhi and start dating - the story of how a car changes their lives...read more
   
afaqs Komli launches online audience measurement tool
Komli Media claims that the tool will help advertisers to plan their online media strategy by revealing to them the profile of users across various websites...read more
   
bullet IChevrolet Aveo U-VA engages youth on mobiles...read more
bullet Vineet Mathur joins UTV New Media Venture as EV-P ...read more
bullet Men's lifestyle magazine FHM offers content on mobiles ...read more
 
bullet  Media All Media stories
afaqs Cutting Edge Media's Rohinton Maloo is no more
Maloo was present at The Trident Hotel in Mumbai, and became a victim of the shootout by terrorists in the building...read more
   
afaqs News channels gain with terror coverage
There has been a significant surge in the share of news channels, especially Hindi news channels ...read more
   
bullet 9X to continue with reruns; plans to revisit its future content strategy ...read more
bullet Zee TV gets a makeover ...read more
bullet STAR One to create a romantic Apprentice ...read more
bullet Airwaves to the rescue ...read more
   
bullet  OOH All OOH stories
afaqs Partho Dasgupta, Vishakha Singh quit Future Media; to launch Aurora Comms
They plan to start their own venture in media and advertising...read more
afaqs New outdoor format, Airscreen, comes to India
The Delhi-based Crossbow Innovative Advertising will hold the exclusive distribution rights for Airscreen and Airframe...read more
   
bullet Delhi roads to get new ad ambulances ...read more
bullet Nielsen unveils findings on OOH Media screens in CSDs ...read more
   
bullet  Marketing All Marketing stories
afaqs Lloyd Mathias bids adieu to Motorola
Mathias, a sales and marketing specialist, has worked with companies such as PepsiCo, United Spirits and Onida...read more
   
star world

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