| | | | Today's headlines | | | Brought to you by: : | Thursday, December 18, 2008 | | | | | | | | Dell sets up success story website to motivate entrepreneurs The company is running an online banner ad campaign and a website called Takeyourownpath.com to share the real-life success stories of five entrepreneurs in India...read more | Guest Article: Anuj Singh - Anytime anywhere connect If the brand is a promise you make, then the customer experience is the fulfilment of that promise and this experience can't be left to chance. It needs be actively designed and controlled in a manner that enhances your brand image so as to consistently reinforce the brand promise across every customer touchpoint...read more | DLA spreads its wings in Delhi, Noida The splinter group of Amar Ujala is moving fast to cover Delhi and Noida. Vikassheel Bharat, a fortnightly magazine, is also in the pipeline...read more | Radio One well set for Kolkata foray The radio station is confident that it will have the last mover advantage in the metro...read more | SET Max gets new programming and marketing heads Jasdeep Singh Pannu has joined as vice-president, programming, and Gaurav Seth, as vice-president, marketing...read more | My FM offers brand experience to media and ad executives in Delhi, Mumbai The Satte Pe Satrah initiative was carried out among media and advertising executives in the two cities in order to create awareness about the radio station...read more | OOH Media strengthens North and East sales teams Varsha Sharma has been appointed general manager, sales, North, and Debojyoti Datta, general manager, East...read more | TAM domination threatened as govt eyes aMap tie-up In a move that will challenge the domination of television viewership rating company TAM (Television Audience Measurement), Prasar Bharati is planning to tie up with rival online rating agency aMap to collect and generate data, which will focus on rural homes across the country...read more | Now, ads directly on mobile screens Hyderabad-based technology company, NowPos (short for NowPossible) Online Services Private Limited, has developed a new process - Beep - where one can place brand logos or miniature advertisements on mobile screens...read more | FMCG firms offer more for less price The fast moving consumer goods (FMCG) industry is responding to low consumer sentiments with new price points across more categories to counter the trend of downtrading (settling for cheaper goods) during an economic slowdown...read more | | | | | | | Latest Assignments [ View all ] | | Journalist Category: Copy / Writing Posted on: 17th December, 2008 | | | Latest Portfolio [ View all ] | | TANGmul [FIRM] Category: Art / Illustration | | List of Clients [ View all ] | | | | | | |
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