It's Axe effect on Yahoo! India... (12/11/2008)

What is ROI for marketing? How is it calculated?    Today's headlines   Brought to you by:  : Wednesday, November 12, 2008   It's Axe effect on Yahoo! India DIGITAL | The content on the homepage of Yahoo! India was hijacked by Axe Dark Temptation for a 24 hour online campaign...read more Airtel: The 'rural' bond ADVERTISING | The new TVC stars actor Shreyas Talpade, who makes his debut in the advertising circuit with Brand Airtel...read more Several broadcasters contemplate to cut carriage fees MEDIA | Many broadcasters are planning to implement cost cutting by reducing the carriage fees paid to cable operators...read more Agnello Dias to chair Indonesian Ad Awards Dias is the only Indian in the jury. He will also talk about the Lead India campaign and Indian advertising at the festival...read more Defining Moments: Pradeep Guha straight from the gut Guha's instinct for making the right moves has made him a legend...read more IRS 2008, R2: Hindi dailies gain readers in NCT, English dailies lose Interestingly, the readership for Hindi dailies has increased in South Delhi and West Delhi where English dailies have a strong hold...read more DNA Bengaluru to be launched on December 14 Market sources claim that there has been a two month delay in its launch...read more Rediffusion joins the bandwagon, launches new design unit The agency has launched its design arm, which is yet to be named...read more Parivartan looks to DTC for outdoor solution With the MCD proposing to legalise a large number of outdoor ad facilities in Delhi, the OOH arm of Jindal Stainless is concerned about its own growth...read more New matrimony magazine for NRIs in the US, Canada The magazine has been launched by the matrimonial website, BharatMatrimony.com...read more Asianet set to buy English news channel, vernacular paper Asianet News, a round-the-clock, South-based regional news channel, is set to acquire an English general news channel and a vernacular newspaper in South India, together for nearly Rs 200 crore. The cost for both the deals is expected to be funded mostly through debt...read more Olympians ride the gravy train Ads with medalists to start flowing soon...read more WorldSpace India's expansion plans hit regulatory hurdle Satellite radio service provider WorldSpace India's plan to expand its business locally and open additional revenue stream in the country - through setting up a studio for creating digital content and a call centre - seems to have hit regulatory hurdles...read more Latest Assignments [ View all ]   Space Selling for Mystic India Category: Sales and Marketing Posted on: 11th November, 2008 Latest Portfolio [ View all ]   KeKe4Kopy [PROFESSIONAL] Category: Web Design / Web Development List of Clients [ View all ]   Jobswitch   Company Position Blue Lotus Communications Pvt. Ltd PR Executive/Sr.PR Executive, PR Associate, Sr. PR Associates Armour Display Systems Business Manager [ View all ]      New@afaqs!    TVC: Britannia Cakes    OOH: Nick    Special Reports   For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. Click here to know how to add our e-newsletters to your safe sender list