GECs stand united; to embark on a repeat marathon... (11/11/2008)

What is ROI for marketing? How is it calculated?    Today's headlines   Brought to you by:  : Tuesday, November 11, 2008   GECs stand united; to embark on a repeat marathon MEDIA | The producers and the FWICE's failure to abide by the memorandum has led the general entertainment channels to take this drastic step...read more Leo Burnett, O&M shine at London International Awards ADVERTISING | India picked up 13 awards from out of 27 nominations last night...read more Manas Mishra head of Mudra Connext MEDIA | As executive vice-president, Mishra will head the national operations in Mumbai, Delhi, Kolkata, Bengaluru, Chennai and Kochi...read more Air Asia appoints Carat India as its media agency Carat also handles the media duties for Air Asia in Malaysia. Aegis verticals Posterscope and Isobar have been roped in, too...read more Who's That?: Mukherjee, busy carving out a niche The 'little' things that Manoranjan Mukherjee has made have made it big in creative acclaim...read more New York Festivals invites entries for 2009 The awards mark their 51st year, riding high on a 23 per cent increase in entries submitted in 2008 over the previous year...read more Disney characters dance to Indian tunes Mickey and his friends visit India for the first time and dance to Bollywood music...read more Kanchan views ad agencies in a shade of humour Kanchan's book, titled The Madness Starts at 9, portrays the memorable situations faced by ad professionals...read more Nick puts mechanised puppets on a hoarding An outdoor campaign comprising mechanised hoardings draws attention to its new mega initiative...read more Happy to help Steadfast focus on customer service has given Samsung India an edge over rivals...read more Triple, trick or treat? All gloves are off in the still nascent but lucrative direct-to-home space...read more Durables firms to increase ad, branding spends Despite tough market conditions, consumer goods companies are either increasing or maintaining last financial year's advertising and branding (A&B) spends on the back of good Diwali sales this year...read more Latest Assignments [ View all ]   Freelance Editors Category: Copy / Writing Posted on: 10th November, 2008 Latest Portfolio [ View all ]   TKapoor [PRIMARY] Category: Copy / Writing List of Clients [ View all ]   Jobswitch   Company Position INS Accredited Advertising Agency Sr.Visualiser-Ahmedabad & Jr.Visualiser-Mumbai Melange Medical Communications Visualisers and Copywriters [ View all ]      New@afaqs!    TVC: Tata Indicom    Print: Laadli    Special Reports   For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. Click here to know how to add our e-newsletters to your safe sender list