Why brands are playing the 'numbers' game - Part I... (20/10/2008)

What is the role of market research in developing communication?    Today's headlines   Brought to you by:  : Monday, October 20, 2008   Why brands are playing the 'numbers' game - Part I ADVERTISING | Today, there are many brands that have a number central to their branding. It could be a call to action at times and intrinsic to the brand story at others. So, when does a marketer invest in promoting a number for a brand?...read more Zee News turns to UP after Chhatisgarh launch MEDIA | Zee 24 Ghante Chhatisgarh is a first of its kind, 24 hour news channel for the state...read more Dabur gives 150 Delhi dhabas a Hajmola identity ADVERTISING | Dabur aims to reposition its digestive product, Hajmola, in the after-meal consumption category in a bid to broaden the brand's horizon...read more OgilvyOne, Rapp Collins win at DMA OgilvyOne gathered a silver and a bronze, Rapp Collins won a Leader award...read more Titan saves the species in new outdoor campaign Titan's new outdoor campaign dwells on the importance of wildlife conservation and targets youngsters who are sensitive towards animals...read more MySpace is now home to Nach Baliye 4 The reality show is hosting its official site on MySpace and will also make it a platform for online voting...read more Grit, determination mark Citizen Journalists The Citizen Journalists awards ceremony honoured ordinary people who showed the courage to come forward and report on issues concerning them and society...read more Mixed fortune this festival season Small retailers suffer, large multi-brand players say business is booming...read more Latest Assignments [ View all ]   Sales & Marketing Freelancer for MRIG Commercial Information Directory Category: Sales and Marketing Posted on: 19th October, 2008 Latest Portfolio [ View all ]   mithrasr [PROFESSIONAL] Category: Design - Print/Graphic/Multimedia List of Clients [ View all ]   Jobswitch   Company Position Vibgyor Brand Service Client Servicing, Exhibitions Head, Sr Executive Creative Noshe Oceanic Advertising Pvt. Ltd Pvt. Ltd Visualiser, Graphic Designers, Creative Directors (Art) [ View all ]      New@afaqs!    TVC: Vodafone    Radio: Bajaj Discover    Special Reports   For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. Click here to know how to add our e-newsletters to your safe sender list