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Tuesday, October 28, 2008

SpiceJet to review creative duties, calls multi-agency pitch... (29/10/2008)

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How does packaging influence buying decisions irrespective of quality and brand name?



 
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 Today's headlines
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Wednesday, October 29, 2008  

SpiceJet to review creative duties, calls multi-agency pitch
ADVERTISING | The size of the business is estimated to be Rs 25 crore. The media duties will continue to be handled by Madison Media...read more
Profile: Sunil Lulla - the challenge seeker
MEDIA | Sunil Lulla has always sought challenges and turned threats into opportunities. Excerpts from an interview...read more

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Advertisement slump worries agencies
Media-buying and advertising agencies are a worried lot. The last quarter was bad for them with overall advertising, across all media, dipping by 10-20 per cent...read more
FM channels await clarity on news
TRAI's recommendation to allow news and current affairs on private FM radio, which is awaiting the formal nod of the I&B Ministry by the year end, has not brought much cheer to radio players...read more
BPL celebrates becoming 13
The brand has launched a signature campaign to announce its 13th anniversary...read more
Eight agencies on PNB's roster
With an ad budget of Rs 30 crore, in addition to a brand bui lding campaign, the bank is considering a change in its brand tagline in line with an image makeover...read more
Guest Article: Online Communities: Liabilities or assets?
If there's an idea brewing somewhere, this is the time to take some risks - almost all the successful brands we know today were born in troubled economic conditions...read more
Lintas Media Group goes the SAM way
LMG has unveiled the Strategic Allocation Model (SAM), a tool for media investment budgeting...read more
Tamil mag Ananda Vikatan sports a young look
The weekly magazine has also increased its price from Rs 10 to Rs 15...read more
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Web Designer
Category: Web Design / Web Development Posted on: 27th October, 2008
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NYograj [PRIMARY]
Category: Broadcast - TV/Radio/Modelling/VO
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