afaqs!: Editor's pick for the week... (31/10/2008)

a weekly roundup of the best stories from afaqs! October 25- October 31, 2008

Advertising All Advertising stories "BJP campaign to ride on the three Is - inflation, internal security, incompetence," says Naqvi The political party has dismissed reports that it has shortlisted agencies for a formal pitch...read more     Teaser season for DTH players Soon after the much hyped teaser-revealer launch campaign of Airtel digital TV, heres Tata Skys teaser-revealer campaign for its Personal Video Recorder feature...read more     Big Cinemas: A big rebranding exercise ...read more Eight agencies on PNB's roster ...read more Defining Moments: Meet the maths teacher, K George John ...read more       Digital All Digital stories Guest Article: Online Communities: Liabilities or assets? If theres an idea brewing somewhere, this is the time to take some risks - almost all the successful brands we know today were born in troubled economic conditions...read more Webchutney appoints Vibha Gosher vice-president Gosher moves from Yahoo! India, where she worked as head of the creative team for four years...read more       Media All Media stories Is afternoon a good time for GECs? While Zee and STAR Plus continue to have original content in the afternoon slot, Colors has clicked with its strategy of reruns...read more     GEC Watch: STAR Plus widens gap; Colors moves close to Zee Colors relative channel share came down to almost on par with Zee in Week 43 ...read more     Women's magazine Femina now in Hindi ...read more Profile: Sunil Lulla - the challenge seeker ...read more STAR Plus launches serial in print ...read more Mindshare revamps Southern operations ...read more       OOH All OOH stories OmniSpace helps Colgate show its teeth The retail communications agency helps Colgate and other brands garner eyeballs and sales at the store level...read more eZone washes dirty linen in public, literally The electronics store, part of the Future Group, takes an appliance outside the store and onto a mobile hoarding...read more     Sun Direct to spend Rs 15 crore on outdoor in Delhi ...read more       Marketing All Marketing stories Economic Slowdown: Consumer durable companies put up a brave front While the world is in despair at the economic slowdown and the US recession, consumer durable companies claim to be unaffected and remain buoyant this Diwali...read more       MICA Classroom What is the role of market research in developing communication? What is intrusive marketing?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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