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Tuesday, August 26, 2008

Lenovo's heavyweight commercial for the 2008 Olympics... (27/08/2008)

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 Today's headlines
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Wednesday, August 27, 2008  

Lenovo's heavyweight commercial for the 2008 Olympics
ADVERTISING | The ad was created out of Lenovo's global creative hub in Bengaluru by Ogilvy & Mather...read more
'P' for Pepsi, 'P' for Padhai?
ADVERTISING | The new TVC features MS Dhoni in his second ad for Pepsi. The cricketer also endorses Frito-Lay, PepsiCo's snack brand, and was recently seen in a TVC along with actor Saif Ali Khan...read more
Your partner for life has changed
ADVERTISING | The newly repositioned Max New York Life pushes you to go ahead and indulge some more...read more

Exclusively for Levi's: Akshay Kumar unbuttons his jeans
Kumar will be the first Indian celebrity to endorse the brand globally...read more
Lintas Media Group adds new businesses worth Rs 65 crore
These include Jindal Stainless, Tata Capital and Luxor...read more
O&M bags mandate to transform IDBI
IDBI wants to reshape its image from a development finance institution to the common man's bank...read more
Online banner ads to be worth Rs 350 crore in 2008-09: IAMAI
Online banner advertising is expected to grow by 49 per cent from 2007-08...read more
BigAdda.com to spend Rs 4 crore to market its mobile version
BigAdda.com has launched a TVC, radio spots and outdoor campaigns, and plans to carry out below-the-line activities to promote its mobile version...read more
Laqshya Outdoors gives Punjab its first ever stainless steel bus shelters
The OOH media company will construct and maintain a total of 180 stainless steel bus shelters in Jalandhar and Ludhiana...read more
R K Swamy's division in online creative foray
The Chennai-based company's foray into the online creative communication market was marked by the launch of a HR services portal HRdirectiononline.com on Monday...read more
Channels eye new income streams
Increased competition in the general entertainment space and stagnant ad rates lead channels to explore opportunities in licensing and merchandising...read more
Mobile majors get smart to woo premium segment
Firms compete with each other for a share in the country's smartphone market, which is expected to touch 10 million by 2010...read more
FM radio making rapid strides, revenue expected to touch Rs 800 cr this year
The entry of private players has boosted the fortunes of FM radio in a big way in the country. This has been consistently reflecting in the revenue earned by the industry, which grew to Rs 550 crore last year from Rs 350 crore a year ago...read more
DD allowed to book ads for India-Sri Lanka ODIs
State-owned broadcaster Doordarshan has been allowed by the Delhi High Court to book advertisements for the two one-day international (ODI) cricket matches between India and Sri Lanka...read more
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Concept & Proposal writing for Events
Category: Copy / Writing Posted on: 26th August, 2008
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Athmadevan [PROFESSIONAL]
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SatinKa Lifestyle Services Pvt. Ltd. Franchise Assistant,Business Development Executive (Corporate Coomunications)
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