afaqs!: Editor's pick for the week... (30/08/2008)

a weekly roundup of the best stories from afaqs! August 23- August 29, 2008

Advertising All Advertising stories Axe set to fall on Axe commercial The Information and Broadcasting Ministry has taken exception to the new Axe Dark Temptation ad and asked the ASCI to have it taken off air...read more     Lenovo's heavyweight commercial for the 2008 Olympics The ad was created out of Lenovo's global creative hub in Bengaluru by Ogilvy & Mather...read more     Pitches, campaigns galore: Look Skyward for all the action ...read more Exclusively for Levi's: Akshay Kumar unbuttons his jeans ...read more O&M bags mandate to transform IDBI ...read more       Digital All Digital stories Do women click with advertisers online? Women make up only 18 per cent of the online population. Are advertisers interested in talking to this select audience?...read more     LinkedIn seeks a stronger presence in India The business networking site is upbeat about its 1.1 million Indian members and is looking for local partnerships...read more     Online banner ads to be worth Rs 350 crore in 2008-09: IAMAI...read more BigAdda.com to spend Rs 4 crore to market its mobile version ...read more ZaaBiz.com plans to tap business networking market in India ...read more     Media All Media stories This programme is brought to you by Idea Cellular Apart from sponsoring several television shows, Idea is also associating itself with on-ground events in smaller towns. Do we smell a change in Idea Cellulars media strategy?...read more     GEC Watch: Sony claims third spot; Colors slips marginally Sony Entertainment Television gained more than 2 per cent share in Week 33 to regain the No. 3 position ...read more     Lintas Media Group adds new businesses worth Rs 65 crore ...read more MindShare Fulcrum appoints Jignesh Ghelani buying head on HUL ...read more TAM ready to roll out exclusive data on digital homes ...read more       OOH All OOH stories Posterscope to plaster itself soon in India Isobar, the digital agency of Aegis Media took its first step in the direction of starting India operations by acquiring a stake in Communicate2...read more Idea Cellular uses a 'bright beaming' idea After a high voltage print and hoarding campaign, the brand is using the out of home medium in an extraordinary way...read more     Digital Signage Asia 2008 scheduled for October 3 and 4 ...read more Laqshya Outdoors gives Punjab its first ever stainless steel bus shelters ...read more       MICA Classroom Why is cinema activation still in its nascent stage in a country like ours that is movie crazy? What is the role of 'Ego' in studying consumer behaviour?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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