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Friday, January 23, 2009

afaqs!: Editor's pick for the week... (24/01/2009)

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a weekly roundup of the best stories from afaqs! January 17 - January 23, 2009
 
 
bullet  Advertising All Advertising stories
Brands make work fun in offices
Promotional activities in office premises are becoming popular with marketers who want to target young urban professionals...read more
   
Can Publicis make Gandhi talk?
Publicis India and InGandhisShoes.org are ready to launch a campaign that aims at resurrecting Mahatma Gandhi's teachings...read more
   
bullet I find Asians more optimistic than the rest, says Nirvik Singh...read more
 
 
bullet  Digital All Digital stories
afaqs Could the donkey be our next national animal?
The Sanctuary Asia magazine offers a platform to choose a new national animal before all the surviving tigers vanish from India...read more
   
afaqs Tata Indicom gets a Second Life
The brand claims to be the first telecom operator to engage its consumers through the virtual world...read more
 
bullet  Media All Media stories
afaqs GEC Watch: Colors to hijack STARs primacy?
The third week of 2009 might see a new story unfolding in the history of general entertainment. Colors is just 8 GRPs away from STAR Plus...read more
   
afaqs Metro Now dons weekly garb, to go out free with HT, TOI
Metro Now, the tabloid launched jointly by Hindustan Times and The Times of India, published its last edition on January 22. It will now move into a new avatar as a free weekly...read more
   
bullet  OOH All OOH stories
afaqs Amul will now 'linger' on Satyam fiasco
The table butter brand continues with its topical spoofs, this time on Ramalinga Rajus doings at Satyam...read more
   
afaqs Ogilvy and BMC urge Mumbaikars to 'Be A Sport'
The creative agency has come up with a 'dunking' idea for the BMC's Clean-Up! campaign...read more
bullet Now, an embedded system for monitoring outdoor advertising...read more
Delhi Press
 
MICA Classroom
How do advertisers deal with Ad Avoidance during breaks on movies & serials?
How important is advertising on internet?
 
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