afaqs!: Editor's pick for the week... (10/01/2009)

a weekly roundup of the best stories from afaqs! January 03 - January 10, 2009

Advertising All Advertising stories Recap 2008: What made headlines in the year that was A look at some top developments in the ad industry in the year gone by...read more     Eat it only if you've earned it, says Cadbury Bournville Cadbury takes the superstitious route to launch its category of dark chocolates...read more     What's ahead for BTL marketing?...read more Whose 'can' is it anyway? ...read more       Digital All Digital stories Searching for adult content in India isn't all 'jhingalala' Tata Sky plays a prank on youthful porn surfers in India to promote its Actve Darshan feature...read more     Consumers experience Samsung Omnia virtually An interactive online contest let consumers virtually explore the features of the Samsung Omnia mobile phone...read more     TOI takes the bull fight online...read more     Media All Media stories Morpheus Capital Advisors proposes media private equity fund worth Rs 900 crore The media fund, launched in association with o3 Capital and Maxus, is very similar to the TOI Private Treaties launched three years ago, but on a diversified scale...read more     It was Hindi all the way for print in 2008 The year 2008 started with many expansion plans, but a lull was seen after Diwali. A round-up of what the year gone by meant for the print media...read more     Flashback 2008: Action-packed year for the GECs ...read more       OOH All OOH stories Croma 'plugs' into South Mumbai A large plug on a hoarding grabs the attention of commuters in Mumbai...read more Essel Group acquires OOH media company VIA Less than a year since it was set up, VIA OOH has been bought over by the owner of the Zee Network in order to add OOH to its media portfolio...read more     Bhubaneswar gets a Tata Indi'com'fortable bus shelter ...read more       Marketing All Marketing stories The marketing of Ghajini In the business of marketing films, the target is to get several million consumers in just a few weeks. Ghajini is a lesson in how to do it right...read more Rajasthan Royals opts for a grander looking logo The franchise is looking at other rebranding initiatives as well...read more       MICA Classroom What are low involvement and high involvement products? How can we measure the best advertising medium when it comes to various product advertising?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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