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Friday, December 12, 2008

afaqs!: Editor's pick for the week... (13/12/2008)

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a weekly roundup of the best stories from afaqs! December 06- December 12, 2008
 
 
bullet  Advertising All Advertising stories
Sony Bravia creates a 'domino' effect
The latest ad has been shot in India over five days with larger than life coloured dominoes...read more
   
GM tries to light a spark in India's heart
The company is executing aggressive activation for the Chevrolet Spark in 700 towns across India...read more
   
bullet Guest Article: Anand Narasimha - Brief or grief?...read more
bullet Many firsts in the new Honda City ad ...read more
bullet India shines six times over at the YoungGuns ...read more
bullet Saatchi & Saatchi wins creative duties for Sistema and Shyam Telelink JV ...read more
 
star world
 
bullet  Digital All Digital stories
afaqs Lee Cooper promotes discrimination by design
The apparel brand is running a contest in which the youth can submit their images in stylish clothes on its microsite. The winner will be allowed to create his own range of denim wear...read more
   
afaqs TMG Interactive launches digital arm in India with SBT
The agency claims that it is one of largest providers of lead-generation services in North America and Europe, generating a million leads per month for more than 400 advertisers...read more
   
bullet IPrakash Sangam joins Naukri.com group as vice-president...read more
bullet JuxtConsult builds online research panel of 115,000 consumers ...read more
bullet PointRoll enters India through Komli Media ...read more
 
bullet  Media All Media stories
afaqs Sun 'Direct'ly takes a leaf from Bajaj XCD
Sun Directs new TVC to announce its pan-India launch bears a huge resemblance to the Bajaj XCD DTS-Si TVC...read more
   
afaqs India Today closes Bengali edition
The group may consider relaunching the edition when market conditions improve ...read more
   
bullet GEC Watch: Viewers content with fresh content ...read more
bullet Phase III FM radio: Operators will have to bear infrastructure costs ...read more
bullet "Post-event reportage is a better yardstick to measure the credibility of a news channel" ...read more
   
bullet  OOH All OOH stories
afaqs Economic slowdown: Vacant hoardings on the rise
The outdoor industry has taken a hit due to the economic recession that's affected most sectors in the country...read more
afaqs Tennent's Beer ready to hit you
DraftFCB Ulka has created an innovative campaign for Tennent's Beer, which was launched recently in India...read more
   
bullet Battle against terror goes outdoor in Mumbai ...read more
bullet TDI International India wins media rights for Goa airport ...read more
bullet Tag Media Network reveals consumer research findings ...read more
   
bullet  Marketing All Marketing stories
afaqs Lloyd Mathias bids adieu to Motorola
Mathias, a sales and marketing specialist, has worked with companies such as PepsiCo, United Spirits and Onida...read more
afaqs National Retail Summit 2008: 'Despite the economic downturn, certain categories are performing well'
The summit was organised to get retailers and real-estate developers' views on the economic scenario and its impact on the retail sector...read more
   
star world

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