afaqs!: Editor's pick for the week... (16/08/2008)

a weekly roundup of the best stories from afaqs! August 09- August 14, 2008

Advertising All Advertising stories Aegon Religare informs and impresses with KILB campaign Launched with a one word brief, underinsured, the teasers created a buzz...read more     Axe offers women a dark temptation The campaign for the product is learnt to be one of the largest by Axe as a brand, and also one of Unilevers biggest campaigns this year...read more     Tata Indicom: Saying ta-ta to its old positioning ...read more Hanes account shifts to Lowe ...read more Nalli Silks get McCann Erickson on board as its creative agency ...read more       Digital All Digital stories Nokia's new campaign has teams chasing the trail Nokia Fusions Challenge started online and now moves to relay races in eight cities...read more     Play your ending to the Center Fresh story The interactive viral launched by Center Fresh has an in-built game with two different endings, depending on the outcome of the game...read more     MouthShut.com launches mobile reviews...read more Media Direction is Consim Infos media agency ...read more NDTV Lumiere expands its reach via Jaman.com ...read more     Media All Media stories NDTV's new channel to look at Bollywood as serious business NDTV Imagine, the entertainment venture of NDTV, is all set to launch a Bollywood entertainment and news channel this month...read more     What lies ahead for E24? At a time when the demarcations between news, drama, and entertainment are fast blurring, afaqs! Investigates the future of a channel such as E24 a 24-hour news channel on entertainment ...read more     Pavan Chandra promoted as MD at ZenithOptimedia India ...read more UTV and Smriti Irani to create series on Gandhi ...read more Red FM's 'Bajaao for a Cause' all about batting for society ...read more       OOH All OOH stories Is OOH an afterthought for advertisers? It is TV and print that spring to the mind when marketers draw up their plans. Is OOH the poor cousin? afaqs! finds out...read more Times OOH encourages advertisers to innovate 'Demonstration works best' is the aim behind the new campaign by Times OOH...read more     "Execution in ambient media ideas has no limit": Daniela Krautsack ...read more Sambhaav Media expands its presence in Gujarat and beyond ...read more         MICA Classroom Why do people discontinue well-known brands like Hutch, UTI etc? How does outdoor media impress the common buyer?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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