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Thursday, August 28, 2008

Sony's loss is Colors' gain... (29/08/2008)

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Why is cinema activation still in its nascent stage in a country like ours that is movie crazy?



 
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 Today's headlines
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Friday, August 29, 2008  

Sony's loss is Colors' gain
MEDIA | Colors has shown growth in channel share over the previous week, beating Sony Entertainment Television once again...read more
Bajaj Allianz bags Olympics hero Vijender Singh as brand ambassador
ADVERTISING | With Vijender Singh as its youth icon, Bajaj Allianz hopes to pull in young customers...read more

Mudra to take intellectual revenge with Water
The communications agency has forayed into brand strategy and design to help brands grow and craft a distinctive identity...read more
Mid-Day to make work 'even more fun'
On September 1, Mid-Day will launch a new brand campaign that spans four cities. The new campaign takes the positioning, 'Make Work Fun', a step further...read more
Twenty Onwards Media launches India's first humour magazine, Random
Originally slated to be a bimonthly, the magazine proved popular in the first two months and was converted into a monthly...read more
MIH invests $10 million in mobile company BuzzCity
BuzzCity will utilise the investment to increase the market share of its mobile social network, myGamma...read more
Sulekha.com expands presence; to spend Rs 12 crore on brand building
The local classifieds portal is now available in 28 Indian cities and plans to launch services in Dubai and London in four months. It will launch a TV campaign soon...read more
Balaji Telefilms readies measures to boost margins
Weighed down by shrinking margins, Balaji Telefims, a Rs 378-crore firm promoted by Ekta Kapoor, is initiating a slew of measures including cost efficiencies such as faster production techniques and reduction of staff by 10-15 per cent...read more
Wipro to strengthen 'innovation' image
Wipro Technologies was looking at ramping up its visibility and brand building campaigns overseas and would focus on connecting the brand with 'innovation'...read more
Deccan to get new call sign, to be rebranded Kingfisher Red
Low-cost carrier Simplify Deccan will be rebranded Kingfisher Red, a separate brand identity from Vijay Mallya-promoted full-service carrier Kingfisher Airlines...read more
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