afaqs!: Editor's pick for the week... (13/12/2008)

a weekly roundup of the best stories from afaqs! December 06- December 12, 2008

Advertising All Advertising stories Sony Bravia creates a 'domino' effect The latest ad has been shot in India over five days with larger than life coloured dominoes...read more     GM tries to light a spark in India's heart The company is executing aggressive activation for the Chevrolet Spark in 700 towns across India...read more     Guest Article: Anand Narasimha - Brief or grief?...read more Many firsts in the new Honda City ad ...read more India shines six times over at the YoungGuns ...read more Saatchi & Saatchi wins creative duties for Sistema and Shyam Telelink JV ...read more       Digital All Digital stories Lee Cooper promotes discrimination by design The apparel brand is running a contest in which the youth can submit their images in stylish clothes on its microsite. The winner will be allowed to create his own range of denim wear...read more     TMG Interactive launches digital arm in India with SBT The agency claims that it is one of largest providers of lead-generation services in North America and Europe, generating a million leads per month for more than 400 advertisers...read more     IPrakash Sangam joins Naukri.com group as vice-president...read more JuxtConsult builds online research panel of 115,000 consumers ...read more PointRoll enters India through Komli Media ...read more     Media All Media stories Sun 'Direct'ly takes a leaf from Bajaj XCD Sun Directs new TVC to announce its pan-India launch bears a huge resemblance to the Bajaj XCD DTS-Si TVC...read more     India Today closes Bengali edition The group may consider relaunching the edition when market conditions improve ...read more     GEC Watch: Viewers content with fresh content ...read more Phase III FM radio: Operators will have to bear infrastructure costs ...read more "Post-event reportage is a better yardstick to measure the credibility of a news channel" ...read more       OOH All OOH stories Economic slowdown: Vacant hoardings on the rise The outdoor industry has taken a hit due to the economic recession that's affected most sectors in the country...read more Tennent's Beer ready to hit you DraftFCB Ulka has created an innovative campaign for Tennent's Beer, which was launched recently in India...read more     Battle against terror goes outdoor in Mumbai ...read more TDI International India wins media rights for Goa airport ...read more Tag Media Network reveals consumer research findings ...read more       Marketing All Marketing stories Lloyd Mathias bids adieu to Motorola Mathias, a sales and marketing specialist, has worked with companies such as PepsiCo, United Spirits and Onida...read more National Retail Summit 2008: 'Despite the economic downturn, certain categories are performing well' The summit was organised to get retailers and real-estate developers' views on the economic scenario and its impact on the retail sector...read more       MICA Classroom What is virtual buying? What is scrambled merchandising?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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Media Trail: the weekly media roundup from afaqs!... (12/12/2008)

December 05 - December 11, 2008

GECs are back with a new bang Following the strike and the blackout, GECs are working hard to win back their share of viewership...read more Assembly poll coverage results in 50 per cent increase in news viewership Hindi news channel STAR News and English news channel NDTV 24x7 got the maximum share of viewership in their respective genres...read more Sun 'Direct'ly takes a leaf from Bajaj XCD Sun Direct's new TVC to announce its pan-India launch bears a huge resemblance to the Bajaj XCD DTS-Si TVC...read more Hindustan Times moves to Lowe Lowe already handles a few HT Media brands such as the website, www.hindustantimes.com; the recruitment portal, www.shine.com; and the radio station, Fever 104 FM...read more "Post-event reportage is a better yardstick to measure the credibility of a news channel" Aaj Tak and NDTV 24x7 led the charge, as viewers flocked to them for the latest on the terror attacks in Mumbai...read more STAR One to create a romantic Apprentice STAR One and HUL get together to launch a reality show around married couples...read more Discovery gives the real world a real campaign... read more Phase III FM radio: Operators will have to bear infrastructure costs... read more Rajesh Chadha to join Endemol India... read more Listen to Radio One in Tata Sky+ style... read more Red FM leads in Mumbai; no change in Delhi, Kolkata, Bengaluru... read more Obituary: Irshwin Balvani... read more NDTV Profit announces Ideas for Change to fight terror... read more I&B ministry to continue with city based bidding for private FM... read more   Google.org launches Gram Panchayat Puraskar in AP and Karnataka King Khan claims to be a 'lowly paid actor' only on UTVi Nick says 'Merry Christmas' It's mixed triples this week on Bingo [V] Full On POGO groovy Christmas presents 'Garfield' 'My Mate Mumbai' on Mumbai Calling 'Wills Lifestyle India Fashion Week' on NDTV Good Times 'Big Brother-Till Death do you Part' Season 9 USA' NDTV Lumire participates in the 13th International Film Festival of Kerala Rise and rise of the Superstar continues on Superstars Superlives   Top Media Stories News channels gain with terror coverage 9X to continue with reruns; plans to revisit its future content strategy Zee TV gets a makeover   For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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