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Wednesday, December 10, 2008

Sony Bravia creates a 'domino' effect... (11/12/2008)

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What is the difference between point of sale & point of purchase advertising?



 
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 Today's headlines
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Thursday, December 11, 2008  

Sony Bravia creates a 'domino' effect
ADVERTISING | The latest ad has been shot in India over five days with larger than life coloured dominoes...read more
Economic slowdown: Vacant hoardings on the rise
OOH | The outdoor industry has taken a hit due to the economic recession that's affected most sectors in the country...read more

star world
A 'handy' new look for Saraswat Bank
Saraswat Bank has undergone a rebranding exercise. The new logo shows two protective 'hands' ready to serve and protect customers' savings...read more
Guest Article: Anand Narasimha - Brief or grief?
In an era in which rebranding is fashionable, it's time we revitalised the creative brief. Its new definition should read, The most insightful, inspiring and igniting tipping point in the creation of advertising....read more
Max New York Life spins wheel of fortune for shoppers
The insurance company is out to understand the desire of people through in-store activities...read more
TDI International India wins media rights for Goa airport
The company now plans to conduct a survey to figure out the strategic locations where displays can be put up for maximum impact...read more
Who's that?: Kanchan loves to blog on the ad industry
In his five year journey as a writer, Vinay Kanchan has evolved from a guest column writer and blogger to author of a book on the ad industry...read more
Discovery gives the real world a 'real campaign'
Discovery Channel has launched a nationwide ad campaign to promote its new programming initiative, Ultimate Discovery...read more
Blogging could even land you a job
Individual bloggers are considering full time blogging as a career option...read more
Future Group to cut prices ahead of FMCG companies
Kishore Biyani's Future Group has said it will cut prices of private labels across all product categories, countering the move of Hindustan Lever (HUL), Marico and other FMCG companies' decision to hold prices even after the government's decision to cut excise duty to stimulate demand in the economy...read more
star world
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