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Friday, January 16, 2009

afaqs!: Editor's pick for the week... (16/01/2009)

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a weekly roundup of the best stories from afaqs! January 10 - January 16, 2009
 
 
bullet  Advertising All Advertising stories
Vote of confidence: NCDs single out the piping hot ads of 2008
NCDs and CCOs were caught in a pick and choose mood on the creative work of the year gone by: The ads for Idea, Himani Fast Relief and Tata Sky topped the list of their favourites...read more
   
Aegon Religare: Planning for an inflation-hit future
Aegon Religare takes a peek into an inflated future to introduce its latest product - pension plans...read more
   
bullet Bringing toons to life: How kids' channels go on-ground...read more
bullet Nerolac: Protect thine own self ...read more
bullet Chutnefying English: Addressing the 'What's up, yaar?' generation ...read more
 
star world
 
bullet  Digital All Digital stories
afaqs Who is using Satyam fiasco to run funny or tactical ads on Google?
How NIIT Imperia saw an opportunity in the Satyam saga and used it in a tactical and funny way to advertise its short-term finance course on Google.com...read more
   
afaqs This viral features James Bond
IDBI Fortis has released a viral ad whose lead character resembles James Bond and chases villains in the same manner as the iconic spy...read more
   
 
bullet  Media All Media stories
afaqs Bidaai: STAR Plus' winning card
Last year, when Zee was inching dangerously close to STAR Plus, it was Bidaai that helped STAR stay ahead...read more
   
afaqs Bengaluru emerges as the new battleground for English dailies
With eight English dailies vying for readership and advertising, the action is only likely to increase, given the metropolitan nature of the city and the age and income profile of its inhabitants...read more
   
bullet Colors to share Jai Shri Krishna with Nick, but with a different touch ...read more
bullet NewsX sale part of a larger INX plan ...read more
   
bullet  OOH All OOH stories
afaqs Cadbury Bournville tempts visitors at Mumbai airport
An oversized, partially unwrapped bar of chocolate at the airport is part of the newly launched dark chocolate brand's outdoor promotion...read more
afaqs Beware! Virgin is keeping a watch on you
This time, the telecom player has used live camera and plasma and LCD screens for its outdoor innovations...read more
   
   
star world

Delhi Press
 
MICA Classroom
What are low involvement and high involvement products?
What is ethics in advertising? What are its various aspects?
 
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Media Trail: the weekly media roundup from afaqs!... (16/01/2009)

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January 09 - January 15, 2009 strip
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znews Indi Media buys out NewsX
Indi Media is promoted by Jehangir Pocha, former editor of Businessworld and Vinay Chhajlani, one of the promoters of NaiDunia...read more
znews Flashback 2008: Action-packed year for the GECs
New players, consolidation, changes in rankings... afaqs! explores all the action that took place in the general entertainment channel space in 2008...read more
znews Bengaluru emerges as the new battleground for English dailies
With eight English dailies vying for readership and advertising, the action is only likely to increase, given the metropolitan nature of the city and the age and income profile of its inhabitants...read more
znews Bidaai: STAR Plus' winning card
Last year, when Zee was inching dangerously close to STAR Plus, it was Bidaai that helped STAR stay ahead...read more
znews NewsX sale part of a larger INX plan
Indi Media has bought the news channel of the INX Network...read more
bullet Sunday NaiDunia to be launched from 10 cities... read more
bullet Radio Mirchi tops in Delhi, Kolkata; Radio City in Mumbai; Big FM in Bengaluru... read more
bullet Simpoo Singh and Lola Kutty to debut in print... read more
bullet Cartoon Network and Pogo to air more Bollywood movies... read more
bullet TV9 launches English news channel in Bengaluru... read more
bullet GEC Watch: Singh is Kinng gives Sony a royal advantage... read more
bullet Children to get a dose of edutainment from Spacetoon... read more
bullet Driving in the fast lane with UTVi Autocar Awards 2009... read more
bullet Swarathma on promotional tour for new album... read more
bullet Radio Misty involves listeners in starting up Gangtok station... read more
bullet CNN-IBN prepares for Indian of the Year Awards... read more
 
media news
bullet Zee Studio celebrates 'High School Musical'
bullet Aamby Valley runs to promote the concept of organ donation
bullet Bengalurina Radio City 91.1FM brings Kannada Superstars to listener's homes
bullet Another weekend of fun, laughter & pranks on 'Lux Arre Deewano Mujhe Pehchano'
bullet Catch Ambika Soni with Hindol Sengupta on 'Talk Back'
bullet Cow beauties steal the show at Radio Mirchi's 'Kombu Mela'
bullet Year's inaugural Grand Slam Live and Exclusive on STAR Sports
bullet SAB creates history
bullet Disney Channel launches Second Season of 'Handy Manny'
bullet BIG 92.7 FM celebrates Maatu Pongal
 
Top Media Stories
Morpheus Capital Advisors proposes media private equity fund worth Rs 900 crore
It was Hindi all the way for print in 2008
GEC Watch: Colors retains No. 2 position, Zee moves to No. 3
 
For advertising details:
marketing@afaqs.com

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Delhi-0120-4077800
Mumbai-022-40429701-5
 
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